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Explicit attitudes measurement - Coggle Diagram
Explicit attitudes measurement
good measure
high reliability
test-retest
internal consistency
high validity
convergent
discriminant
predictive
measurement
Likert-scale
Semantic differential scale
limitations
no access to underlying processes
process awareness
framing effects
attitude access
impression management
demand characteristics
solutions
anonymity
measure social desirability
funnel debriefing
deception
forced choice