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Digitalization Impact on Business Model Transformation in 1990-2021, Flea/…
Digitalization Impact on Business Model Transformation in 1990-2021
1990s
Rotterdam (Absent) Sister Moon: Started in 1993 with only vintage, they call it second hand, after a few years mixed it with others, as secondhand was not popular
Amsterdam
2010s
Great Impact by Covid
Transformation from Facebook/ Ebay to Instagram and or Etsy...
Importance of sourcing is different for new-comers and non-new-comers
2000s
Amsterdam
The 9 Streets were already quite expensive
Rotterdam (Absent) Cheap Fashion, Sister Moon?
Since late 1960s-1970s in Amsterdam
Global (starting in the US) Hippie Movement, anti-war movement-->celebrity influence--> dress up by clothes from flea market, to show individuality and differentiate themselves from older generation.(Laura Dols)
Flea/ Creative Market
Many shop owners gain interest from shopping from market stalls like Ijhallen and Waterloplein
Some shop owners still buy their stock from markets (rosa rosas)
Many shops started as a market stall
Swan Market since 2010
Waterloplein
Vintage-related promoters
Rotterdam: Vintage Route
Amsterdam: a website
Secondhand/Thrift Shop
A much older form
Source: Sorting/ Recycling Company
Where most of the retailers get their clothes from
Urban Planning