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Commercialization - Coggle Diagram
Commercialization
The product
Product Life Cycle
Similar to human beings, products go through a life cycle: they grow (in sales), then decline (age) and eventually end up being replaced.
Product Decline Stage
In the long run, sales of almost all shapes and brands of products come to an end.
Product Classification
Products can be classified into three groups according to their durability or according to how
tangible be.
The Product Line.
An extensive group of products, which are intended for essentially similar uses and which have very similar physical characteristics, constitutes a product line
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Product Mix
An organization with multiple product lines has a product mix (also called a product assortment), which is the set of all the product lines and items that a specific vendor offers.
The promotion
Advertising
Advertising is the use of paid media by a seller to inform, convince and remind consumers of a product or organization, it is a powerful promotional tool
Sales Promotion
Sales promotion covers a wide variety of short-term incentives - coupons, prizes, contests, discounts - whose purpose is to stimulate consumers, businesses and the company's own sellers.
Product promotion
Modern marketing requires more than just developing a good product,
set an attractive price and make it available to your target customers.
Public relations.
Public relations consist of establishing good relations with various audiences,
The price
Utility Oriented
Profit goals can be set in the short or long term. A company will select one of the two options as a policy.
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Sales Oriented.
In some companies, pricing by managers focuses on sales volume.
Price Meaning
Some of the difficulties involved in setting a price are due to the confusion of the meaning of the term price, even though the concept is easy to define with words of common use.
Situation Oriented
Two closely related goals: stabilizing prices and dealing with
competition, are the least aggressive goals
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