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Marketing Research - Coggle Diagram

- - - - Problem-Identification Process
      - Problem-solving research
  - - - Data
      - Information
    - - Knowledge of Customer
      - Knowledge of competitors
      - Knowledge of General Business Environment
- - - - Unplanned change
      - Plan change
  - - - Strategy-oriented: seek "how"
      - Discover-oriented problem: seek to 'what,why"
- - - - Literature Research
      - Case Analysis
      - Deepth Interview
      - Focus Group