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attitudes - Coggle Diagram
attitudes
function
adjustment
value expression
ego defense
knowledge
product goals
utilitarian
self-expression
identity building
hedonic
3 kinds of information
cognitive
information
heuristics
country-of-origin
price-quality
brand image
affective
evaluative conditioning
mere exposure effect
perceptual fluency
behavioral
self-perception theory
cognitive dissonance
not unitary
stable
strong attitudes
higher stability
greater impact on behavior
greater influence on info processing
resistance to persuasion
file-drawer model
context-dependent
weak attitudes
attitudes-as-constructions
awareness
explicit
aware
beliefs & activation of facts and values
implicit
unaware
automatic activation of learnt processes
associative memory
evaluative & directed