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ASPECTS OF INDUSTRIAL DESIGN AND THEIR IMPLICATION FOR SOCIETY.
(Case…
ASPECTS OF INDUSTRIAL DESIGN AND THEIR IMPLICATION FOR SOCIETY.
(Case Studies on the Influence of Packaging Design and Placement at the Point of Sale)
FINDINGS
Identify that the level of saturation of information generated by the concentration of stimuli in the packaging and the retail channel
Designers have more control over user's visceral
(perceptually-based and behavioural reactions (expectations-based than over reflective (intellectually-based) ones.
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Cause a lower level of attention towards the product itself but provides complementary information of:
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RESEARCH OBJECTIVE
Analyse the attention of the different elements generated in the parents, according to the purchase intention
Analyses and segments the areas, according to social circumstance
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APPROACH USED
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industrial design should 3 main element in technological component, the business component and creative component.
GROUP RESEARCH METHODOLOGY: L3
NURUL ADRIANA BINTI ABDUL AZIZ C18B0618
SITI NUR IDAYU BINTI ROSLI C18A0414
NUR UMAIRAH BINTI MUHAMMAD ZAMRI C18A0322