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IPA MARKETING, VE MARKETING, Campaign Ideas - Coggle Diagram

- - - - Where do they like to go
        
        Temple
        
        Wet Market
        
        Super market
        
        Church
        
        Heartland malls
      - What do they like to read
        
        Straits times
        
        Zao bao
        
        Wan bao
      - What do they like to buy
        
        Groceries
        
        Toto/4D
      - What do they like to watch
        
        Mediacorp 黄金年华
        
        Facebook videos
        
        Whatsapp videos
        
        YouTube
      - What they like to do
        
        Sing Karaoke
        
        Simple sports, Line dance
        
        Food hunting
        
        Go massage / TCM
      - People they follow
        
        Wang Lei
        
        Celebrities = Cynthia Koh / Ann Kok / Edmund Chen / Xiang Yun
        
        Chefs = Eric Teo
    - - Having enough to spend during retirement
      - Health problems
      - Wills and inheritance
      - Managing money to ensure it is sufficient
      - Where to put money. Eg, Guide to CPF
- - - - Eat at nice restaurants
    - - Netflix
      - Disney Plus
      - You Tube
    - - Shopping
      - Cafe hopping
      - Cycling
    - - Luxury watch
      - Luxury bags
      - Technology