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Social Learning Theory (Bandura) - Coggle Diagram
Social Learning Theory (Bandura)
Attention
The individual needs to pay attention to the behavior and its consequences and form a mental representation of the behavior.
For a behavior to be imitated, it has to grab our attention. We observe many behaviors on a daily basis, and many of these are not noteworthy
Attention is therefore extremely important in whether a behavior influences others imitating it.
Stimuli Focus
Retention
Rehearse Encode
How well the behavior is remembered. The behavior may be noticed but is it not always remembered which obviously prevents imitation.
It is important therefore that a memory of the behavior is formed to be performed later by the observer.
Much of social learning is not immediate, so this process is especially vital in those cases. Even if the behavior is reproduced shortly after seeing it, there needs to be a memory to refer to.
Reproduction
Practice Feedback
This is the ability to perform the behavior that the model has just demonstrated
We are limited by our physical ability and for that reason, even if we wish to reproduce the behavior, we cannot.
We see much behavior on a daily basis that we would like to be able to imitate but that this not always possible.
This influences our decisions whether to try and imitate it or not. Imagine the scenario of a 90-year-old-lady who struggles to walk watching Dancing on Ice
She may appreciate that the skill is a desirable one, but she will not attempt to imitate it because she physically cannot do it.
Motivation
Reward Reinforce
The will to perform the behavior. The rewards and punishment that follow a behavior will be considered by the observer.
If the perceived rewards outweigh the perceived costs (if there are any), then the behavior will be more likely to be imitated by the observer
If the vicarious reinforcement is not seen to be important enough to the observer, then they will not imitate the behavior.
