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SMMCGX[TP1]_Familymart, Group 3 - Coggle Diagram

- - - - 2. Technology store
        
        First stage: technology assist employees
        
        Big data analysis for ordering and replenishment
        
        Select daily tasks and prioritize digitization
        
        Second stage: unmanned stores
        
        Use IOT system to automatically report any problems
        
        Use robots and VR to expand the interactive services
        
        Smart shopping shelf/mechines
        
        focus on the best: "penetrating window smart vending machine" & "Dual-temperature smart vending machine"
      - 3. Multiple payment methods:
        
        E-wallet
        
        the combination of MRT EasyCard, e-wallet stored value and credit card three-in-one.
        
        My FamilyPay app
        
        not only be used for payment, but also collect consumer behavior data by the membership system.
      - 1. Online shopping website
        
        focuses on virtual shopping, supplemented by physical stores.
        
        provide online ordering, store pickup and payment services
        
        take advantage of "last mile" to solve the biggest obstacle to online shopping.
  - - - restaurant-in-shop
        
        supermarket compound store
        
        suitable for singles and small families
        
        compound pharmacy store
        
        for the gradually increase in the mature age population
        
        in respond to the needs of fast food junkies
- - - - FamilyMart has a large number of stores
      - OEM
        
        aggressively develops its own branded products
      - retailers are the last level in the channel level
        
        the advantage of "last mile"
      - 4.set high shelf fees
  - - - less threat
    - - greater threat
  - - - easy to imitate
        
        competitors in Taiwan
        
        7-Eleven
        
        6,072
        
        OK mart
        
        920
        
        Hi-Life
        
        1,424
  - - - 2.The products in the industry are standardized or are undifferentiated
      - 3.The cost of switching is comparatively low
      - 1.excellent competitors
      - 4.Customers is sensitive to price
  - - - Markets entry barriers are low
        
        Although there are four major brands in the industry, new entrants still can into the industry
      - Imitate existing competitors
        
        New entrants may imitate to achieve the same efficient systematization
- - - - baked sweet potatoes
    - - ice cream
    - - rice ball
  - - - current
    - - potential