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(H7605462) B207 TMA 03 Part B - Coggle Diagram
(H7605462) B207 TMA 03 Part B
Week 20
Changes can take a short or long term to produce an effect
Short, Medium & Long term success
Short - Built upon existing, very quick effect.
Medium - Big changes to existing, new to market or different customs.
Long term - Radically new way of things. Very original idea. Greater commitment & risk.
Business Cycle & Product Life Cycle
Both see upturns and down turns overtime
Creative Disruption
Innovation often disruptive, replaces old ways of doing things
Week 21
Invention & Innovation
Innovation comes because of the changes inventions bring, not because of the invention itself.
Value - Socially constructed
Exchange Value - Market worth
Use Value - positive function served
Different stakeholders have different ideas of value.
Putting purpose before profits can cause irrecoverable damage.
Innovation Value Chain
Idea Generation - Where ideas come from
Conversion - How idea are turned into reality
Diffusion - How ideas are spread across company.
Organisational Culture should encourage innovation, value creation
Employment Relations
Perspectives
Economic
Legal
Regulation
Various types of negotiations and outcomes
Ideal win-win
Worst case lose-lose
Change over time due to laws, social priorities
Employees that have voice are productive, happier
Flexible working
Employers
Less need for office space & equipment, happier employees, harder to regulate workforce, less innovation
Employees
More control, feeling isolated, potential for lack of privacy
Week 22
Empowerment Era
Helping employees reach full potential
Treating employees as individuals rather than collectives
Approach only taken so long as it's of benefit to company, abandoned when not.
Shift to employability
Lower job security, focus on improving individuals employment prospects rather than creating job security
Increased social downward mobility
A shift back towards employment over employability would likely fix a number of issues
Challenges & Opportunities
Return of unions
Employee disengagement
Sustainability issues
Growing inequality
National basic income?
Change management
Begin with one
Create Core
Define goal
Scale
Diffusion of innovation - Rogers
Burning platform - Conner
Often overly focuses on how to improve rather transform
See - No More Work - Livingston
Resistance to change
Kotter - eight step process
assumes change is good
Some stakeholders will have concerns
Week 25
Relationship Marketing
promoting repeat purchases
remain relevant
good offering
listen & understand audience
trust
what brand stands for, consistency
Technology
Tailored promos
Access to information
Social media
Being able to reach staff still vital
Retention > Replenish
SD Logic
Types of Relationships
Dwyer
Peck
Gummesson
Baines
Bejou & Palmer
B2B
Longer to establish, higher cost, longer lasting
States & Migration Mechanisms
Week 26