Steps of creating Concept Board(Collected Information)

Why concept board?

Clarify our thinking to client

A guide tool for designer and client

What is Concept Board

Collage that contains

Usage

I. Inspiration

IV. Affirmation

III. Guidance

IV. Communication

Images, Text, Objects that define the brand

  1. The main concept

Understand the main concept that you wanted to convey

  1. Emotional keywords

List out the emotional keywords

  1. Corresponding visual

Search for the visual that correspond to the emotional keywords

Use in the process of working out the brand identity

Use when you already sure of who you are

to support the brand identify

Use when creating logo, business cards, website and others.

Act as a guide to keep focus on the brand identity

Ensure that designers and clients/company stakeholders understands the concept