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Sociology A level (H burrell), 2.4 qualitative research methods (p. 117…

- - - - Easy to produce statistical data and to analyse th answers
      - Good for testing theories
    - - Poor for collecting information about feelings meanings or motives
      - Some data made be wrong or misleading
  - - - Produces more in depth data
      - Can understand feelings emotions or motives
    - - Difficult and time consuming to produce statistical data
      - Some data made be wrong or misleading
  - - - Easy to collect large amounts of data
      - Not time consuming as its not face to face
      - Easy to see relationships between different variables
    - - Stays anonymous
      - Not convert,the participants are accepting
    - - Can be analysed statistically
      - Everyone has same questionnaires so reflect real differences
      - Can be reused
      - Can test theories
    - - Responses may not reflect real differences
      - The creator my be imposing onto the social world their own priorities
      - Difficult to develop new hypothesis
      - The validity of the findings can be undermined by the respondent
      - Researchers are distant making it hard to understand the social world from the subjects viewpoint
    - - Has to find a sample,write the questionnaire and getting the respondents to fill it out
      - Some respondents may not be able to fill out questionnaire. eg to restrictive language or material deprivation
    - - Questionaire may have to be confidential in order not to effect those who fill it out
- - - - Improving education critical to improving economy as it creates skilled workers