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SDRs go after the accounts we decide., Webinar Promotion Emails,…
SDRs go after the accounts we decide.
prospect responds+books exploratory chat
sales engagement :check:
Becomes an MQL/SPL
Becomes an SQL
Turns into an Opportunity/Deal
Direct marketing etc.
Doesn't close
:red_flag:
Doesn't Turn into Opportunity/Deal :red_flag:
Doesn't become SQL :red_flag:
SQL sequence (currently only 12 days long). Need to elongate this
Doesn't become an SPL/MQL :red_flag:
prospect doesn't respond+prospect doesn't click on any link
becomes part of Marketing ABM/ TBD
prospect doesn't respond to outreach but clicks on links :red_flag:
Send customized Email based on interaction with content:red_flag:
ADD TO ICP BASED NURTURE EXPOSING PROSPECT TO UPCOMING EVENTS
:star:
Poweruser's Nurture
Decision Maker's Nurture
Webinar Promotion Emails
Registers
Webinar Follow up email 1- Recording
Webinar Follow-2 Pilot- Nevattic
Fills out Pilot Form- Nevattic
Pilot Nurture
Use Cases, Demo, DataSheet, Calls
Fill out a Demo Form
Sales Engagement
Become an MQL
MQL Nurture/Sales Engagement?
Don't Do anything
ICP Nurture
Doesn't Fill out Pilot Form
Sales Calls- Not so intense Sales Sequence?
Doesn't register
Promotional Emails+ Social posts+ Paid Ads
Lading Page with form
Webinar Registration
promotional : email cont.
Sharable poster- with link to referrals
Webinar Attendance
RegisteredDid not attend
Registered-Attended
Follow up email- CTA: Webinar Recoding+ Downloadable Feature Sheet
END OF MARKETING INTERACTION
autoresponder
list and sequences already given to them
Ultimate Goal of this sequence is to convert most prospects into MQLs
watches recording & download's feature sheet
Webinar Promotion Flow
OUTBOUND STRATEGY
Registered
Not Registered
Criteria for ABM (TBD)