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ONLINE CUSTOMER FUNNEL, 50 MOST USED TERMS - Coggle Diagram
ONLINE CUSTOMER FUNNEL
AUDIENCE
ACQUISITION
BEHAVIOR
CONVERSIONS
50 MOST USED TERMS
Users: The total number of users.
Page: A page on the website specified by path and/or query parameters.
Pageviews: is a metric defined as the total number of pages viewed.
Sessions: A session is a group of user interactions with your website that take place within a given time frame.
New Users: The number of sessions marked as a user's first sessions.
Unique ....: Happens at least once in a session. For example, if a user loads a page 10 times in a session, it only counts as one unique pageview
Device Category: The type of device: desktop, tablet, or mobile.
XX Day Active Users: Total number of XX-day active users for each day in the requested time period. For a given date, the returned value will be the total number of unique users for the XX-day period ending on the given date.
Page Title: A webpage's title. Multiple pages might have the same page title.
Landing Page: The first page in users' sessions.
Bounces: The total number of single page sessions for the property.
Exit Page: The last page viewed in users' sessions.
Avg. Time on Page: The average time users spent viewing this page or a set of pages.
Avg. Session Duration: The average duration (in seconds) of users' sessions.
Channel: Marketing channel through which visitor came. The default channels in Google Anlaytics include: direct, organic search, social, email, affiliates, referral, paid search, other advertising, display, and other.
Referrer: The full referring URL including the hostname and path.
Search Query: The search term or phrase that triggered impressions.
Goal XX Starts: The total number of starts for the requested goal number.
Goal XX Completions: The total number of completions for the requested goal number.
Goal XX Abandonment Rate: The rate at which the requested goal number was abandoned.
Goal XX Value: The total numeric value for the requested goal number.
Goal XX Conversion Rate: Percentage of sessions resulting in a conversion to the requested goal number.