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How can PCCS increase its client base by 20% in the next 12 months?,…
How can PCCS increase its client base by 20% in the next 12 months?
Outreach
Channels
Strategic Partnerships
Diversify marketing streams to attract Corporate Partners
Affiliate marketing with large institutions (i.e. promote social prescribing)
Engage local media outlets to generate exposure (e.g. local newspaper articles)
Develop Corporate Citizenship Program (partner w/ OTs/physicians/orgs to deliver webinars/support)
Be the "go to" provider for workplace injury support
Partner with hospitals/healhcare institutions to access their network/client pool
Advertising/marketing within hospitals
Reciprocal referral program/incentive scheme for institutional referrals
Current Clients
"Refer-a-friend" scheme
Create a loyalty program
Attend 5 appointments 1 free
Vouchers
Brand building initiatives
Social media
Encourage clients to review PCCS experience & engage with brand (e.g. Google reviews)
Leverage current partners (e.g. Beyond Blue)
Email marketing to current database
Newsletters
appointment reminders
Medical Network (referrals)
Marketing campaign targeted at GPs/physicians for referrals
Distributing brochures
Email marketing via mailing lists
Create formalised incentive scheme for referrals
Hold GP/physician workshops/events/training to promote awareness (issue CPD points for attendence)
Webinars
Hosting events at their offices
Chronic care service provider connections (e.g. getting OT to refer to PCCS for Psych)
Potential Clients
Online marketing/awareness campaign
Paid advertisements (FB, Google)
Marketing geared towards client/service "decision makers" (i.e. client guardians)
Create a blog
Community Events
Expo stalls
"Morning teas"
Zoom events (info sessions, webinars, etc..)
Fundraising events to raise awareness
Messaging
Improved articulation/communication/promotion of UVP
Increase clarity/accessibility of services
Improved user experience on PCCS website (Optimize UX)
Simplify process to join programs
Introduce online questionnaire for users to find the most suitable service
Create an AI Chatbot for review review
Streamline system (client -> website -> health professional (OT)
Introduce online booking systems
New service development
Expand service offerings to cater for 65+ age groups
Introduce Senior Specific Programs
Social events
Psychosocial services
Introduce new service lines
Physiotherapy
Geographic expansion of operations (interstate, intrastate)
Open more offices/service locations
Improve current services
Examine popularity of current services (SROI)
Check/create superior feedback mechanisms
Prioritised Solutions
Online marketing/awareness campaign
Partnerships with hospitals/institutions
GP Referrals
Refer-a-friend