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Auto Zwap - Coggle Diagram
Auto Zwap
Brand
business details & objectives
goal
product + service
sales channel / strategy
CI ใช้ของพี่อาตี้
model canvas
swot
core value
brand positioning
Competitors
One 2 Car
https://www.one2car.com
CARRO
https://th.carro.co/
Mottoraka
https://www.mottoraka.com
Taladrod
https://www.taladrod.com
Motorway
https://www.motorwaythailand.net
Euro Cars Trade
https://eurocarstrade.com/
brand communication
comm objectives
แบ่งเป็น phase
key message -> mechanic ในการสื่อ + character
brand dna
mood&tone
content theme / ratio
media direction
Competitors
Strenge + Weakness
Digital presence -> KM , channels
Direct : Carsome / Motorway Thailand
Indirect : mottoraka
Target Market
Target Group
Primary 31 - 40
Secondary 25 - 30
Customer Journey
Customer Insight