According to traditional views on the notion of innovation formulated by J. Schumpeter (1960) in relation to the functioning of the market, the term innovation means a combination of following factors, with their functional interdependencies, launching new products or improving existing ones, implementing new or improved production technology, including new methods of providing services, introducing new ways of selling and buying, including new ways of creating interaction with customers, together with appropriate customer care systems, opening a new market, both in terms of supply, production or sales,using new raw materials, materials and tools
