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Understanding the Audience - Coggle Diagram
Understanding the Audience
Audiences
Two steps to recognizing your audience
Identify who they are
Understand what turns them on
Your audience are the ones for whom your message is relevant and resonates.
Identifying your audience
Socio-economic
Age & Gender
Income and occupation
Places where they live and types of neighborhoods
Price vs Time Sensitivity
Brands they like
Social goals
Media consumption
Blogs, magazines, etc.
TV Shows and Movies they like
Music they like
Technology
Type of cellphone they use
Internet speed
Social networks they use
Engagement
"Being in the moment"
Engage - create curiosity and suspense
Involve - create compelling characters
Extend - Direct audience within and across media
Surprise - Keep audience on the move
Reward - Make it worthwhile
Measuring engagement
Effectiveness of content
Involvement, interaction, intimacy and influence
Metrics
Graphics
Motivation
Extrinsic Motivations
Signaling
Incentivizing and rewarding
Intrinsic Motivations
Significance; Certainty; Variety: Connection; Growth; Contribution
Competence
Autonomy
Relatedness
FOGG's Behavour Model
Motivation
Sensation
Anticipation
Social cohesion
Ability
Audiences must have competence to act the way you'd like
Triggers
Calls to Action