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conformity - Coggle Diagram
conformity
Conformity to social roles
Zimbardo
Stanford prison experiment
prison guards brutel due to person ality or situation
Procedure
Mock prison
volunteer sample of students - 'emotionally stable' after testing
randomly assigned to either being a prisoner or guard
prisoners arrested, strip searched and given a uniform and number
prisoners daily routine were regulated
16 rules to follow enforced by guards
guards worked shifts three at a times
never used prisoners names
also in uniform with handcuffs keys and mirror shades
1 more item...
findings
slow start then guards took to role
causing physical and psych harm to prisoners so had to be stopped after 6 days rather than 14
after 2 days prisoners rebelled against harsh treatment
ripped uniforms, shouted
guards retaliated with fire extinguishers
after they became depressed and anxious
one reseased on first day due to psych disturbance
two released on day 4
another went on hunger strike and was force fed and left in a small closet - 'the hole'
was actually rejected by the group after
guards
began playing prisoners against eachother
harassed them constantly to remind them they were being monitored
frequent head counts
punished even minor rule breaking
conclusions
shows how the situation can influence peoples behaviour
guards and prisoners conformed to their role
took to their role easily
Evaluation
some control
shown by the picking of pts - psych tested and randomly assigned a role
rules out individual personality differences
increases internal validity
more confidence drawing conclusions from about the effect of roles on behaviour
Lack of realism
Banuazizi and Mohavedi (1975) said pts only play acting rather than conforming to role
performance based on stereotypes
one guard said they based their behaviour on the film 'Cool Hand Luke'
HOWEVER
situation real to pts
90% prison conversations based upon prison life
prisoner 416 said he thought the prison was real but ran by psychologists
shows that it was real to the pts giving the study high internal validity
Dispositional influences
Fromm (1973) said power of situation exaggerated and roles of personality minimised
only 1/3 guards = brutal
suggests the conclusion that pts were conforming to social roles = over stated
the difference in the guards behaviour shows they had the choice of how to act so wasn't the situation hat made them react the way they did
1/3 applied rules fairly
others sympathised with prisoners offering them cigarettes
Ethical issues
Zimbardo played a duel role in the study
when a pts wanted to leave they came to him and he responded as a superintendent running a prison rather than running and experiment
this meant he didnt live up to his responsibility of keeping ethical standards
for welfare and right to withdraw he should have only played on role
doesnt critise the findings but is a negative for the procedure
Asch's Research
Procedure
showed pts two white cards
one had the 'standard line' on it
asked whch line matched the standard
the other had 'comparison lines one of three being the same length as the standard and the others clearly wrong
123 american male students
each tested individually in a group of 6-8 confederates
first trials they gave the correct answers but then began to make errorsbut gave the same wrong answer
18 trials with 12 critical trials where the wrong answer was given
findings
gave wrong answer 37% of the time
only 25% of pts did not conform at all
showing the extent to which pts conform when the situation is unambiguous
when interveiwed after they reported doing it to avoid rejection (NSI)
Variations
group size
whether size more important than agreement
3 confederates conformity to wrong answer was 32%
more confederates made little difference
shows that small majority is not sufficent
but also no need for a majority of more than 3
unaminimity
presence of other non-conforming person would effect conformity
confederate that disagreed with the others but still some times right and others wrong
conformity reduced by 25%
presence of another dissenter allows a person to act more independantly
shows the influence of the majority depends on its unaminity
Task difficulty
made standard line and comparison lines more similar
found that conformity increased
shows ISI has more of an influence when task harder
more ambiguous situation so look for guidance from others assuming they are right
Evaluation
child of its time
perrin and spencer (1980) repeated original study with engineer students
only one student conformed out of 396 trials
could be due to engineering students being more confident about measuring lines or that the 1950's were a more conformist time in America so more NSI
however society has chnaged so it is likley especially with the results of this study that we are less conformist today.
this is a limitation because it means the Asch effect is not consistant accross situations or times
this means it is not fundamental of human behaviour
artificial
knew they were taking part in a study
denand character istcis
cant generalise to everyday situations
especially for situations where the consequences for conformity are higher
identifying lines = trivialso no reason to conform
Fiske (2014) groups werent very groupy as they didnt represent groups in ral life
Limited application of findings
only men tested by Asch
later research = women more conformist as more concerned about social re;lationships (NSI) - Neto (1995)
conformity levels sometimes higher
may be because this only applies for american men showing that the research lacks ecological validity
all from US = individualist culture
later research on collectivist culture suggests they are more conformist as they are orientants to group needs
can only be applied to certain situations also
pts had to answer out loud to a group of strangers so conformity may have been higher than usual
sogon (1984) conformity higher when majority if the group were friends
although there were variations there is still some issues with his procedure leaing to confounding vaiables
cant have an accurate view of the real levels of conformity = unjustified conclusions
less valid
Evaluation
ISI research support
Lucas (2006)
asked pts who rated math ability at poor to answer math problems
found conformity higher with more difficult problems
shows that people conform when they dont know the answer which is what the ISI explanation predicted
increasing the validity of the explanation
Individual differences in NSI
doesnt effect everyone in the same way
those who have a need for association are kown as nAffilators
McGhee and Teevan (1967) people like this are more likley to conform
shows the desire to be liked effecting conformity is more suited to some more than others
therefore there are individual differences making the explanation lack ecological validity
ISI and NSI work together
Deutch and Gerards explanation say that conformity is due to either one or the other
E.G. Asch found conformity reduced when there was a disenting pts.
reduce NSI due to social support
cant be sure when each one it at workeven more so when outside of a lab
leads to doubt over whether they both operate independently upon conforming behaviour
reduce ISI due to there being another source of information
individual differences in ISI
Asch (1955) found that students least conformist at 28% than other pts at 37%
ISI assumes we all feel the need to perceive reality correctly which is why we look to others
however this shows that it is not the case for everyone
undermining a key assumption of the explanation lowering its validity
types (Kelman (1958)
Internalisation
person accepts group norms publicly even if they don't agree privately
permanent change as internalised
Identification
changing behaviour publicly to fit in with the group we value but not privately
compliance
going along with others in public but not changing personal views
superficial change that that ends when the group pressure stops
Explanations Deutsch and Gerard (1955)
Informational Social Influence (ISI)
when we are uncertain about what is right/wrong
people want to be right
likley to occur in new situations(dont know what is right) or where it isnt clear or if someone is an expert
cognitive
Normative Social Influence (NSI)
need to be liked
emotional so we dont appear foolish
likley to occur when with strangers, when you dont want to be rejected or stressful situations where social support is needed