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SMMCG8[TP1]_Spotify, Risks associated with growth and international…

- - - - Potential growth and expansion in new music streaming market
      - Diversification of online services
      - growth through new partnerships with mobile device manufacturers and other firms
    - - Expansion
        
        attracting
        
        retaining
        
        motivating qualified personnel
        
        difficulties to obtain rights to stream content
      - Legal
        
        Assertions of infringement
        
        violation third-party intellectual property rights
        
        failure to protect our own intellectual property
      - Competitor
- - - - COVID-19
        
        Social distancing
        
        Less time on the go
        
        How / Where / Why people are listening
        
        More time at home
    - - Deloitte
        
        The year 2020 :
        Expected to increase by 30 % to reach US$1.1 billion
      - To become the podcasting giant
        
        Anchor
        
        Parcast
        
        Recommendations
        
        Gender
        
        Age groups
        
        Regional tastes
        
        Gimlet Media
    - - e.g. India
        
        The biggest market
        
        Cater to the local needs
        
        Adding local songs
        
        Options for language changes
        
        Algorithms for playlist recommendations
        
        Spotify has launched in
  - - - Use AI technology to enhance music search and personalized playlist suggestion services.
    - - Enable Spotify's built-in voice search
      - purpose
        
        The voice control function is a pre-preparation for Spotify’s possible launch of its own brand speaker products and car devices.
    - - Natural language processing（NLP）
        
        find similar songs for the user
      - Collaborative filtering
        
        recommend songs of different music types
      - Original audio file model
        
        Mainly used to handle new song recommendation tasks.
- - - - Upstream
        
        Sound Recording License Agreements
        
        content
        
        pay royalties, make minimum guaranteed payments, marketing commitments, advertising inventory, financial and data reporting obligations etc.
        
        major record labels
        
        Universal Music Group, Sony Music Entertainment,
        Warner Music Group, and Merlin (accounted for spotify's over 78% of music streams)
        
        content
        
        have financial and data reporting obligations, audit rights
        
        independent record labels
        
        e.g. Believe Digital, CDBaby, Distrokid, and TuneCore
        
        Musical Composition License Agreements
        
        content
        
        mechanical rights and public performance rights
        
        music publishers
        
        Podcast License Agreements
        
        content
        
        enable creators to post content directly to spotify service, share associated revenues, minimum guarantees etc.
        
        operated platforms
        
        e.g. Anchor, Soundtrap for Storytellers, and Spotify for Podcasters
        
        individuals or entities
      - Downstream
        
        Spotify
        
        subscriptions
        
        Monthly Active Users
        
        Premium Subscribers
        
        advertising
    - - Influencing factors
        
        quality of experience, relevance, diversity of content, ease of use, price, accessibility, perception of advertising load, brand awareness, reputation etc.
        
        potential competitors
        
        entrenched or may have significant brand recognition, existing user bases, and/or ability to bundle with other goods and/or services
        
        current competitors
        
        providers of podcasts
        
        e.g. Apple Podcasts
        
        providers of internet radio
        
        e.g. Pandora
        
        providers of on-demand music
        
        e.g. Amazon Music, Apple Music, Deezer, Joox, SoundCloud, YouTube Music
        
        others
        
        e.g. TikTok
        
        compete for advertisers
        
        e.g. Facebook, Google, Amazon, Twitter
  - - - Music Streaming Service
        
        Maturity phase
        
        Mature market saturation
        
        Entering emerging markets and Transformation
        
        Abundant competitors
      - Podcasting
        
        Growth phase
        
        Rising again
        
        Growing fast
        
        Investment and Acquisitions
  - - - Apple Music
        
        Advantage
        
        Seamless integration with Siri
        
        Mix personal music files with streaming ones
        
        Extremely loyal customer base
      - Amazon Music
        
        Advantage
        
        A discount for Amazon Prime members (156 million worldwide)
    - - Degree
        
        low
      - The substitutes
        
        Its competitors
        
        Radio streams
      - Special
        
        Itself
        
        Freemium version over the premium one
    - - Suppliers
        
        Artists
      - Degree
        
        Medium
      - Explain
        
        Only restricted amount of people are against
        
        Against music streaming services
        
        Freemium and premium music libraries offered the same catalog
- - - - Starting using paid subscription service in podcast
      - Advertising Network Service---- Spotify Audience Network
    - - Expand the number of users
  - - - Cooperating and integrating with social platforms
        
        account information can be directly imported into other apps
        
        ex:FB、Twitter、Uber
  - - - Seizing the blank market
        
        paid download users
        
        Pirate users
  - - - get more advertising revenue