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Krisbow, VISUAL KRISBOW - Coggle Diagram
Krisbow
Kategori Produk
Adhesive & Sealant (UV Adhesive, Epoxy, etc)
Agriculture (Pump Irrigation, Cultivator Gasoline, etc)
Air Tool (Drill, Grinder, etc)
Air Pressured System (Air Compressor, Air Dryer, etc)
Automotive Equipment (Lift, Crane, AC, etc)
Cleaning Equipment (Waste Bin, Pressure Washer, etc)
Construction (Jet Washer, Concrete Mixer, etc)
Consumer Product (Electric Fan, Bath Room, etc)
Electric Tool (Heat Gun, Grass Trimmer, etc)
Generator (Commercial, Home & Portable, Industrial)
Hand Tool (Sockets, Measuring Tool, Safety Tool, etc)
Material Handling (Ladder, Platform Truck, etc)
Machinery (Sharpener, Folding & Bending, Grinding, etc)
Measuring & Testing (Micrometers, Scales, Distance Meter, etc)
Painting Equipment (Air Brush, Sand Blaster, Pressure Tank, etc)
Security System (Cash Box, Lock & Key, etc)
Storage System (Cabinet, Locker, Shelving)
Safety Equipment (Life Jacket, Safety Vest, Bump Cap, etc)
Welding Equipment (Table Spot, Engine Drive, etc)
Solution (Automotive, Warehouse, Hotel)
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Misi
Provide complete range of value for money Maintenance, Repair, Operation supplies and Do-It-Yourself equipment.
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Segmentasi
GEOGRAFIS
Asia Tenggara (Indonesia, Malaysia, Vietnam, Singapura, Filipina, Thailand, Laos, Brunei Darussalam
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Psikografis :
Lifestyle : hidup modern, simple, productive, safe, comfortable
Personality : berani, aktif, terampil, kreatif
Interest : maintenance, reparasi, alat yang mudah digunakan, harga murah
Concern : reparasi barang, keamanan, kemudahan, kenyamanan
Aktivitas : reparasi, rumah tangga, industri
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SEJARAH
Krisnadi merupakan anak dari Wong Jin, pendiri Grup Kawan Lama yang awalnya berdagang di kawasan Glodok, Jakarta.
Ia merupakan adik dari Kuncoro Wibowo yang merupakan CEO GKL dan bos PT Ace Hardware Indonesia dan merupakan orang terkaya ke-19 di Indonesia versi Forbes dengan total kekayaan sekitar Rp15 triliun.
visi
“The Leading Brand for Maintenance, Repair, Operation Supplies and Do It Yourself Equipment in Indonesia and widely acknowledged in South East Asia”
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Brand Personality
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Masculinity (Outdoorsy, Masculine)
Toughness (Tough, Rugged)
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Reliability (Reliable, Hardworking, Secure)
Intelligence (Intelligent, Technical, Corporate)
Success (Successful, Leader, Confident)
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Daring (Berani) → Activity yang membutuhkan keberanian,
menentang gender rule maskulin hanya untuk pria,
brand berani menjamin kualitas produk hanya dengan harga ekonomis
Krisbow merupakan sebuah merek berbagai perkakas teknik, permesinan, pertukangan dan industri, perangkat rumah tangga, alat keselamatan, dan furniture asal Indonesia.
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