Please enable JavaScript.

Coggle requires JavaScript to display documents.

Ethical Approaches in Media and How They Relate to Communication…

- - - - "Appetitive Soul"
        
        Represents the human lusts and specifically financial desire
        
        1 more item...
      - "Rational Soul"
        
        Represents the truth and the desire for philosophical thought
      - "Spirited Soul"
        
        Represents the yearning for honor
- - - - "What effect will my doing this act in this situation have on the general balance of good over evil?"
        
        Balances benefits with harm
        
        The media and entertainment industry utilizes the utilitarian approach
        
        Entertainment industries produce entertainment that benefits the majority of people and is not concerned about harming the minorities
        
        An example of utilitarianism in the entertainment industry is The Dark Knight
        
        Batman was required to save two people and he chose the person who would more greatly benefit the majority of people
        
        Media releases information based on the overall good of the people and was it beneficial for the larger population
        
        Utilitarianism is displayed when the media releases information that invades the privacy of one person but benefits another
        
        Does not account for justice
- - - - The common good approach is established and maintained by society's input
        
        "free riders" cause issues for the common good perspective
        
        "free riders" are those who do not do their part to maintain the common good
      - Public institutions, public safety plans and social systems are examples of the common good
        
        Some are under the impression that the common good appraoch is unattainable due to everyones different views of "good"
        
        The common good approach is effective in the public relations industry
        
        The common good approach is necessary for PR because it allows guidelines for ethics to be followed by those representing companies
        
        It is also necessary for PR to utilize the common good approach to maintain standards and to allow closure for situations to be resolved effectively
        
        PR people all have different views on what ethics to follow and how to promote the best concept for all
        
        An example of PR campaigns displaying the common good approach is through the Charity Water Book Campaign
        
        1 more item...