Consumer Electronics Go to Market - Coggle Diagram
Consumer Electronics Go to Market
A massive transformation has taken place in the customer’s industry over recent history. In the past 30 years, we’ve seen a huge growth in the electronics industry in 3 distinct eras:
The computer era which started with mainframes and ultimately brought us the personal computer
The connected era which gave us the smartphone
Today, the digital era of electronics is enabling not just new products and services but also completely new business models
Growing trend for FPGA in consumer electronics. In general they are more expensive, but now there are also low cost FPGAs
Sometimes functions occupy only a portion of the FPGA, this for some applications is an advantage because you can use the rest for customization.
Sometimes you can replace the software, so having cheap FPGAs are very competitive with microcontroller because they have good performances as well.
For Big Volumes, ASIC is typically the solution for the cost
For medium low volume(3-5.000) -> FPGA anche per big computing (AI, crypto)
For more complex devices: dynamic computing: FPGA because of low power (mobile). There are FPGAs dedicated to low power
Advantges of FPGAs
Reduce the space
, limit the number of i/o, they don't need the analog-digital converter
The total cost of an FPGA is equivalent or less than the total of components when you use ICs, but it has less area occupied and equivalent or even better performances.
You can integrate more functions in a FPGA
You can do modification (programming) for customization according to different customers regions
Example: Audio acceptance occurs in either an SIF (sound-intermediate frequency) from the tuner, such as NICAM or BTSC, or baseband stereo from the composite- or component-video inputs. ICs demodulate and decode the SIF signal; similarly, IP cores that perform these functions are available for FPGAs. As mentioned, the FPGA can take advantage of different configurations for different standards to reduce the area impact, and it can incorporate additional decoders for multituner products
with FPGA we have more flexibility, you can have dfferent kinds of configurations in relationship with different needs of the consumer.
you can also include standard functions
Advantages of our Tools
In consumer electronics in general they use more vendor tools, not very complsx design.
But there are cases in which the need more sophisticated tools:
need to have different confoguratons, maybe for different standards (geographical)
they nedd optipizations (for size)
low power with many functions
Solution: ModelSim (good becasue you have more power for doing simulation and more comfort for debugging. Vendor tools are too limited in terms of performances)
these devices put inside an FPGA a lot of functions that could be too complicated to simulate with a vendor tool (more time and not enough debug functions). Time to market is crucial, brand reputation as well for the quality of the product. They mus have good quality in less time
Example of application: movie camera devices they use FPGA for video processing, it allows real time video
FAGOR Automations, TRINNOV Audio, 3D Plus
Questions to ask
size of the design and its complexity, need of tests and simulation
Consider the whole thread of our tools (Xpedition, PADS Pro, HyperLynx, Valof DFM)
Advantages of our Tools
garanzia allineamento dei dati nel flusso elettronico. Hanno margini molto bassi quindi non possono permettersi di rifacimento per disallineamento dei dati
capacità del sistema di gestire in maniera semplice le varianti, perché di solito si fa un prodotto con molte personalizzazioni. La gestione delle varianti è molto semplice, organizzata e presente in tutta la filiera dei nostri prodotti
possibilità di utilizzare il Digital Twin ed evitare prototipi e ricicli. Perché nel consumer electronics i margini sono molto bassi e bisogna abbattere i costi
Bticino, Fantini Cosmi, Beghelli, Elettromedia, Logitech