Please enable JavaScript.
Coggle requires JavaScript to display documents.
memory - Coggle Diagram
memory
long-term memory
long-term
memorization depends on
level of processing
spacing repetition
measurement
explicit
recognition test
free recall test
implicit
word-stem completion
lexical decision task
brand choice
memory-based
eg.: expensive products
stimulus-based
eg.: toothpaste
serial position effect
better recall
longer ad
when ad is in the beggining or end
worse recall
more ads
long ad block
working memory
short-term