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SPOTS FANS/ CLIMATE CHANGE FINDNGS - INSIGHTS, People are a product of…

- - - - Sports allows you to be "in your feels"(catharsis)
        
        INSIGHT
        
        PEOPLE FEEL BEST WHEN THEIR EMOTIONS RUN FREELY
- - - - Sports binds people together because it fuels our tribal nature. Belonging to a sports team provides enthusiasts with a common goal.
        
        INSIGHT
        
        PEOPLE LOVE A SENSE OF SHARED PRIDE
- - - - INSIGHT
        
        PEOPLE TAKE PRIDE IN THEIR HOMETOWN/ ENVIRONMENT