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Socio-Cultural Force of Coca- Cola Company - Coggle Diagram
Socio-Cultural Force of Coca- Cola Company
Characteristics
Short term orientation
Uncertainty Avoidance
Long term orientation
Masculinity - Femininity
Individualism - Collectivism
Impact on Business
Mobility of labor
ability of work force
Price level of work force
Income distribution
Purchasing power of workers
Consumer behavior & attitude
different marketing Strategies
Different demand patterns
Geographic distribution of population
availability of labor for work
Demand for goods/services
Religion effects
Dualism
Judaic- Christian
Symbiotic
Asian
Primary Stakeholders interrelated with socio-cultural force
Investors
Managers
Shareholders
Owners
Employees
Secondary Stakeholders regarding socio cultural force
Communities
Environment
Government
Customers
Competitors
Suppliers
Values
Altruism
Consumers
Egoism
United state
Biospherism
Brazil, Latin America
Departments
Industrial relation
Sales and marketing
Production
Human resources
Finance and accounting
The attitudes, values, standard, belief and taste held by people including ethnic minority groups.
Problems
Middle eastern countries contain to displaying the launching brand of coke due to American product.
Primary zone of expansion
Cultural issues
Not acceptable by people
Brand considered destructive toward environment
Social effect on business
Increasing popularity of healthy lifestyle
Increasing consciousness about green packaging amongst consumers
Change in consumer attitudes toward carbonated drinks
Partners
Europe
Asian & south pacific
Africa
Latin America
India and Southwest Asia
North America
China and Mongolia