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Legal Brand Digital - Coggle Diagram
Legal Brand Digital
Website
Remove legal sectors from SJ & EPM
Build website
Sector pages
Client hub
About us
Media hub
Contact us - maps embedding
Homepage video
Privacy Policy
Cookies
T&Cs
Blogs
10 client, 10 client, spotlight, industry insights
Decide sectors within brand
Sector images, contenticons & banners
Brochure/Service info
Add jobs to site
IT - broadbean/volcanic integration
Add new brand to phaidon site
SEO Steve (2 weeks min to optimise)
keyword research - choose phrases to rank, then content.
Stop working on legal sector SEO (3 months before)
Legal brand only for US. SJ.com no longer has .com
Job Boards
Glassdoor
Indeed
Monster
EFin
Field team: Which is relevant?
Total Jobs
Social
LinkedIn (3 weeks timeline)
What we do pages
Finalise consultant point of contact
Service offering/USP
My Company
Jobs
Bio
Banner/Image
Twitter
Facebook
Instagram
Content/Posts
Introduction Post
Content Plan
Social schedule Plan
Email
Banners, images
Content
Contacts - build brand database
Add hubspot profile
Campaign monitor?
Paid Media
PPC
LinkedIn Ads
Facebook Ads
PR push
Internal launch
Sales material
Company portal/SharePoint
Internal Comms
Media
Field Research/Competitors