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Audience Analysis - Coggle Diagram
Audience Analysis
Categories of Audience
Analysis
Situational Analysis
It is concerned why the audience is assembled in the first place
Captive audiences with no real choice regarding the matter of hearing a given speech
A voluntary audience is willingly
assembled to listen to a given message
Sometimes audiences are mixed in
their situational settings
Demographic Analysis
Steps in doing an accurate demographic
analysis
Gathering demographic data
Interpreting gathered data
Psychological analysis
Attitudes
It is a learned disposition to respond
Consistently favorable
Unfavorable
manner
Beliefs
They are hinged to ideals
Values
Guided belief that regulates our
attitudes
Multicultural Analysis
Language
People speak different
languages
Do not use slang
Do not use jargon
Cognition
Different cultural-cognitive processes
Values
You will be appealing to value hierarchies
Socially-laden
individually-borne
Communication styles
Verbal adaptation of the speaker
nonverbal delivery accordingly.
Interest and knowledge
analysis
It aims to deliver a unique and stirring
presentation
Speaker Connects with an Audience through Audience Analysis by
Direct Observation
Analysis
by Inference
Data Collection
Approaches to Audience
Analysis
Direct Observation
It is perceived it through one our five natural senses
Hearing
seeing
Tasting
Touching
Smelling
Inference
It makes a reasoned tentative conclusion
Logical judgment on the basis of
available evidence
Data Sampling
Basic Questionnaire
Series of questions advanced to produce
Demographic
Attitudinal data from
your audience
Ordered Categories
The way to determine a person’s value hierarchy
A list of values is given
On a piece of paper the values are written
The member select the values based on its level of importance
Likert-type testing
An statement is made to the responder to gauge deeply in their feelings
Positively
Negatively
Neutrally
Reason why audience is analyzed
To Discover Information
To Create a Bond with the Speaker
To Create a Bond with the Audience
Awareness of the Audience Through
Demographic
Caracteristics
Ethnicity
Proper use of words to avoid racism or other
Age
Stay away from jargon
Sex/Gender
Use words that are not specifics
Occupation
Explain what you are talking base on your audience major
Income
Don’t assume everyone else can afford something
Religion
Keep a very objective position
Education
Level
Make sure that your audience has the same educational experience