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Baskin Robbins - Coggle Diagram

- - - - Emotional Connection
- - - - Incentive Connection
      - Educational Connection
      - Emotional Connection
      - Surprise & Delight Connection
      - Trial Connection
  - - - Emotional Connection
- - - - Influencer Connection
  - - - Vlogs, Stories, Posts, Tweets etc. as touchpoints
        
        Influencer Connection
  - - - Word-of-mouth, recommendations,
        social media etc. as touchpoints
        
        Emotional Connection
    - - Awareness campaigns, recommendations,
        hype etc. at art schools
        
        Educational Connection
    - - Sugar craving induced visit at retail outlet
        Further journey same as above
    - - Encounters billboards / announcements / posters etc. as touchpoints
        
        Surprise & Delight Connection
    - - Craving induced visit at retail outlet
        
        Encounters banner/shopkeeper referral/promotional offer as touchpoint
        
        Surprise & Delight Connection
        
        Emotional Connection
- - - - Surprise & Delight Connection
- - - - Educational Connection
      - Influencer Connection
      - Surprise & Delight Connection
      - Emotional Connection
- - - - Intercept Connection
  - - - Emotional Connection
    - - Emotional Connection
      - Surprise & Delight Connection
  - - - Daily 31st customer rewarded
        
        Incentive Connection
      - Most visited flavor exhibits (locations)
        
        Incentive Connection
    - - Incentive Connection
      - Emotional Connection
    - - Movement Connection