Please enable JavaScript.
Coggle requires JavaScript to display documents.
INNOVATION STRATEGY - Coggle Diagram
INNOVATION STRATEGY
ii. TECHNOLOGY CYCLES
- Technology often flows in cycle
- Technology discontinuity will usher in an era of ferment where design will compete for dominance
- As dominant design has emerged, we go in for era of incremental change where many firms are competing to improve the dominant design
- It is because despite the individual changes are incremental, they are accumulating rapidly by many different firms
- The era of incremental change correspond to that steep improvement part of the s-curve
- The era of ferment thus tend to correspond to that slow initial period of the s-curve
- It is the rapid rise in the peeformance on the s-curve
- Enables the innovation to tap the rest of the market
- Only innovators would consider adopting a product that was in its early clunky stages
- Performance curve and diffusion curves thus reflect different processes but they are related
- These patterns mean that we can use data to anticipate which technologies might ultimately outperform other technologies
-
- Collectively these patterns mean that the emergence of innovation and the path that takes over time isn't so unpredictable after all
-
-
-
-
