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SEO Marketing, links from trusted, authority sites will pass more PageRank…

- - - - SEO traffic cost is an estimate of how much you’d pay in Google Ads for the traffic that you’re getting from Google organic. You can see this number in SEMrush. Or in Ahrefs (they call it “Traffic Value”. But it’s the exact same thing).
    - - You can get a more precise number from the Coverage report in Google Search Console.
    - - Higher CTR=more clicks=more traffic.
    - - First, you can use a rank tracking tool. You enter a set of keywords that are important for your SEO campaign.
      - The second way is to check out organic keyword reports in SEO tools like Moz, SEMrush and Ahrefs.
    - - Coverage errors are crawling and indexing problems that your site has.
  - - - Step #1: Re-Optimize Your Existing Content
      - Step #2: Use Internal Linking
      - Step #3: Optimize for Organic Click Through Rate
      - Step #4: Improve Your Core Web Vitals Score
      - Step #5: Get Multiple Results for the Same Keyword
  - - - Zeo
    - - The Google Search Console has a nifty little URL Inspection feature. This will let you know if Google has issues accessing your page.
  - - - Customers
        
        Understand the persona
      - Keywords
        
        Product Keywords-keywords people use to find what you sell
        
        Informational Keywords - keywords your target audience uses when they’re not specifically looking for what you sell
        
        Answer the Public
        
        Keyword Research Tool - help you choose the best keywords
        
        SEMRush
        
        KeywordTool.io
        
        Keywords Everywhere Extension
        
        Moz Keyword Explorer
        
        Seed Keywords
        
        Ubersuggest
        
        Soovle
        
        Google Search Console
        
        Google Keyword Planner
        
        Google Trends
        
        Others
        
        Quora
        
        Frequently asked on Google
        
        Long Tail Keywords Long tail keywords are search terms with relatively low search volume and competition levels. Also, long tail terms tend to be longer in length (3+ words) than most other keyword types. when you’re just starting out, stick to long tail terms
        
        Important because Reason #1: Long tail keywords aren’t that competitive
        
        Important because Reason #2: Long tail keywords have high conversion rates
        
        5-Step Blueprint
        
        SEO Writing Add SEO Friendly Content in the Product
        
        High Quality Content
        
        Make Complete Lists - List of prints in India, topics in a subject
        
        Step-By-Step Guides - For an individual seller, for the student
        
        Content With Data -No of posts have imploded, people still engage in posts with data
        
        Complete Guides
        
        The big difference is that with a Complete Guide you’re not necessarily outlining a massive list of tips or examples like Complete Lists. Instead, you’re covering every angle there is on a given topic.
        
        Pro Tip: Cover new, trending topics to boost the odds that your guide stands out.
        
        Visual Content
        
        Creating High-Quality Blog Content - In fact, HubSpot found that businesses that publish content on a regular basis get 350% more traffic than those that don’t put as much effort into their content marketing.
  - - - Keep the URLs Short
      - Include the target keyword in the URL
      - Add LSI Keywords
      - Publish long content
      - Potimise the title tag for CTR (use brackets, numbers, #,
      - Use external links (at least 2-5)
      - Internal Links (at least 2-5)
      - Improve site speed - premium hosting and CDM
      - Use multimedia
  - - - SEO
        
        Off Page SEO
        
        Technical SEO
        
        On-page SEO
        
        User Interaction Signals
      - SEM
        
        Quality Score
        
        Ad Copy
        
        Bidding
        
        Ad Groups and Account Management
- - - - Watch Out For Big Brands
    - - Pages with
        
        Yahoo! Answers
        
        Ehow.com
        
        Buzzle
        
        HubPages
        
        Ebay
        
        Blogspot (or other free blog)
        
        Press release sites
  - - - Moz and Ahrefs Clickstream Data
    - - Product-Keyword Fit
      - Top of Page Bid
    - - MozBar for Chrome
      - Keyword Difficulty Scores
        
        The only downside of using a Keyword Difficulty Score is that it bases competition 100% on backlinks.
    - - SEMRush
      - Google Suggest
      - Google Keyword Planner
      - Seed Keywords
      - Ahrefs Keywords Explorer Tool
  - - - Discover Popular Keywords With Google Trends
      - Use BuzzSumo To Find Topics and Keywords
      - Find Search Volume and CPC Data With Google’s Keyword Tool
      - Double Down on SEO Keywords That You Already Rank For
      - Find Terms That Competitors Already Rank For
      - Use Amazon to Find Ecommerce Keywords
      - Find Outside The Box Keywords
        
        SeedKeywords.com
      - Find Question-Based Keywords
        
        AnswerThePublic.com
        
        Question DB
      - Use Google Suggest
  - - - Soovle
      - People Also Ask Boxes
      - Google Autocomplete
      - Google Search Console Performance Report
      - Forums and Boards
      - Google Trends
      - Answer The Public
      - Quora
      - Google “Searches Related to…”
- - - - Limit Duplicate Content
      - Avoid “Orphan Pages”
      - Flat Website Architecture
      - Use Internal Links
      - Improve Site Speed
    - - You just added a bunch of pages
      - Lots of redirects
      - You run a big site: If you have a website (like an ecommerce site) with 10k+ pages
  - - - Clean and Compress Your Code
      - Upgrade Hosting
      - Compress Images
      - Activate Browser Caching
      - Implement a CDN
      - Test With Multiple Page Speed Testing Tools
  - - - News Sitemap
      - Image Sitemap
      - Video Sitemap
      - Normal XML Sitemap
    - - Submit Your Sitemap To Google
      - Pro Tips
        
        Don’t Sweat Video Sitemaps
        
        Size - Stay Under 50MB
        
        HTML Sitemaps: This is basically the equivalent of an XML sitemap… but for users.
        
        Dates - URLs in your sitemap have a “last modified” date associated with them. Don't change unless absolute necessary
        
        Things Up Into Smaller Sitemaps: Sitemaps have a limit of 50k URLs
      - Create a Sitemap
      - Use the Sitemap Report to Spot Errors
      - Use Your Sitemap to Find Problems With Indexing
      - Match Your Sitemaps and Robots.txt
  - - - Maximize Crawl Budget
      - Prevent Indexing of Resources
      - Block Non-Public Pages
    - - Check for Errors and Mistakes
      - Robots.txt vs. Meta Directives
      - Make Your Robots.txt File Easy to Find
      - Create a Robots.txt File
  - - - Use a Sitemap
      - internal links to have keyword-rich anchor text
      - Optimize For Mobile - Google’s algorithm is now mobile-first. Which means that the mobile version of your website is the “main” version Google sees.
      - Pro Tip - don’t use “Interstitial Popups” for mobile search visitors. Per Google, these types of popups can negatively impact ranking.
      - Track Results in Google Analytics
      - “Flat” Site Architecture
      - Use Category Pages
      - URL Structure
        
        URLs with Keywords
      - Use Internal Links
        
        point internal links to high-priority pages
      - Sitelinks
- - - - Domain Authority
      - Page Authority
    - - Create Branded Strategies and Methods
      - Become a reporter for a source or a blogger
      - Build Links from podcasts
      - Pre-outreach
      - Broken Link Building
      - .edu research page link building
      - Link Roundups
      - The moving man method
      - Guestographics
      - Create guest Posts
- - - - Community and Comments
      - Maximize PageSpeed
      - Write Longer Content
      - Embed Videos
      - The PPT Formula - you need to hook them right away
      - Break Content Into Chunks
      - Mobile Optimized
      - Measuring Dwell Time