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Marketing 101, MarTech, Approaches, Team specialisations, Purpose /…
Marketing 101
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Channels linkedin advertising and sponsored content driving to content e.g. reports; assessments; demos); drive traffic to site; email is still one of the best - webinars; events; content to address unknowns.
Budgeting Process. Based on last year, how we're performing and what we need. Finance show actuals monthly
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Approaches
Account based marketing ABM
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Attract, capture, nurture and convert leads.
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Lead indicators for revenue: traffic, trials and meetings; no. of opportunities, qualified pipeline; brand