Please enable JavaScript.
Coggle requires JavaScript to display documents.
Economic Force of Coca-Cola company - Coggle Diagram
Economic Force of Coca-Cola company
Economic force are the factors that affect the economy and include interest rates, tax rates, law, policies, wages and governmental activities.
Expectations and speculations
Add Liquidity in market
Risk bearing
Welfare of organization economy growth
Exchange Rate
Affect Price of goods
Affects the Economy
Affect international payment
Inflation
Increase in demand
Increase price of raw products
Availability of production is limited
International Transactions
Effects company's economy
Strength or weakness of country's currency
Demand
Prices of related good
Prices of Substitutions complements, there will be increase in demand
Income level of consumers
decrease in income level affect the demand of coca cola brands.
Price of product
Competitions in market of coke product with other beverages change own prices impact on demand for all the flavors.
Taste and preference affect the demand curve. As product introduced in the market with zero sugar flavor which tend to increase the demand of coca cola.
Seasonality
Volume of sales of drinks affect by season and weather conditions.
Problems
Increase inflation rate
Increase interest rate
Increase unemployment
Recommendations
Manage sustainability
Production of recycling packaging products
Improve Manufacturing process
Rebranding their health brand options ( diet coke, Coke life, Coke zero) which can increase sales and demand
Launching new flavors
These Factors are not indirect relation with the business but it influence the investment values in the future.
it affects business like labor and its cost is always a controversial economic factors which affects the economy.
Effects on Business environment
Macroeconomic level
Decrease production
Unemployment
Effect economic system
High inflation rates
International environments
Indirectly dealing with international bottling of organization product
Political and social factors
Decrease Growth
Technological factors
Microeconomic level
Increase Sales
Effects on Profitability
Decrease sales
Marketing Intermediator
Competitors
Individual participation in different department of company
Government Influences
Fiscal Policy
Stabilize Prices
Raise or low taxes of coke products
Controls unemployment
Monetary Policy
controls economic growth
Rise or low interest rates
Supply
Technology
Improvement in the techniques of products used by coca cola lead to decrease in cost of production
Suppliers willing to supply more
The number of consumers
increase due to high level of brand loyalty
Willing to supply more to cater for the need of its customers
Cost of production
Increase in price on new flavor, will be increase in the cost of production of products
Suppliers tend to produce less of the coca cola product
