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Building long-term sucess - Coggle Diagram
Building long-term sucess
operational risks and resilience
hazards
supply chain
human capital
technology
customers
organisation failure
impact
impact matrix
organisational objectives
financil
public relations
environmental
safety
likelihood
likelihood matrix
general impression
percentage of chance of occurrence
complexity process
industry history of occurrence
degree of controlled factors
managing risk
reducing the impact
reducing likelihood
recovering from event
Marketing:
relationship marketing
benefits of relationship marketing
commitment, trust, customer orientation and communication
service-dominant logic
customer value and customer satisfaction
type of relationships
dissolution
commitement
expansion
exploration
awareness
business-to-business relationships
customer loyalt
internal marketing
benefits
impact of staff
internal marketing communication
critical service interaction
unfair customers
types of employees
measuring success
key marketing measures
profitability
sales
gross margin
awareness
market share
number of new products
relative price
customer dissatisfaction
customer satisfaction
distribution/availability
other measures of marketing sucess
using multiple measures
time frames in evaluating marketing sucess
Politics
understanding the political context
analyzing the political context
stakeholder analysis
power
high
keep satisfied
low
minimum effort
level of interest
high
key players
low
keep informed
managing the political context
personal skills
interpersonal skills
reading people and situations
building alignment and alliance
strategic direction and scanning
employment relation
employee voice
employees involvement and participation
shareholders power
horizontal shifting
sustainability
empowering workers
crises management
external generated crises
internal generated issues-brand sabotag
customer brand saboteurs
employee brand saboteurs
anti-company behavior
under-performance
service recovering failure
managing crises and issues
assess the incident
acknowledged the problem
formulate a response
implement the response
the importance of quality
quality and business sustainability
quality management
cost of quality
prevention cost
appraisal cost
internal cost of defects
external costs of defects
quality assurance and quality control
histogram
control chart
scatter diagram
pareto chart
checklist
cause and effect diagram
stratification
quality assurance
quality control
quality system
improving performance
the importance-performance matrix
judge performance against competitors
match performance against characteristic
develop improvement plans
innovation