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Marketing mix - Coggle Diagram
Marketing mix
Product
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product life cycle:
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3) Extension strategies might be used to keep the product in this, the most profitable stage of its life cycle.
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promotion
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e-commerce
use of internet and other technologies by businesses to market and sell goods and services to customers.
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price
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elasticity
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Price inelastic demand = percentage change in demand (sales) is less than percentage change in price
Price elastic demand = percentage change in demand (sales) is greater than percentage change in price
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