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YouTube Marketing Hub by Backlinko - Coggle Diagram
YouTube Marketing Hub by Backlinko
1) Create a YouTube Channel
1) Position Your Channel
Unique, Different and Better than Others
Elements
Your style
Video is a highly-visual medium
Your animated logo
On-screen graphics
Your wardrobe
Video thumbnails
Channel art
Maintain your style throughout the channel
Channel Sections
Tells the subscribers "here's what i'm all about"
16 types of channel sections
Uploads
Popular Uploads
Playlists
Live streams
Recent activity
Type of videos (how-to, vlog, humor, music etc)
Help student prepare for JEE
How to score better
Inspirational
Focus on 1-2 types at first
Value proposition
For backlinko: "higher rankings and more traffic"
Stick to Inspirational and how to ?
Publishing frequency
Every week one video
Video length
Longer videos tend to rank better
Average video length on youtube homepage is 14:50 mins long
If videos are longer then there is more watch time
Make 10 -15 mins long
Target audience
11th and 12th School students of India
Preparing for JEE
They have to say "Awesome, I have been looking for this channel"
Channel Name
Choose a Channel Name Category
Name (Taylor Swift)
Brand (Nike)
Clear JEE - Sharp.Education
Category (Classic Game Room)
Descriptive (Epic Rap Battles)
Channel Icon
Small visual representation on Google and YouTube
Watch pages
Channel page
Video comments
Subscriptions
Featured channels
Related channels, search results and community tab
Head shot if one main person
Or Brand Logo
Dimension 800 x 800 px
Check if it is looks good round/square at 98 x 98 px
YouTube Channel Art
Channel Header Image: Top of your YouTube Channel
Represent Topic
Unique
Logo - Sharp.Education
Your Tagline
Channel Description
"YouTube About Page"
Brief outline of the content published
Can help visitor to subscribers
YouTube SEO
Best Practices
Start Strong
First 100-150 character is super important
Channel positioning
Keep viewer in mind
Benefit of watching your videos
sharp.education helps you to visualize hard concepts and provides mind maps for easy revision before tests
Dont stuff keyords
Schedule
Try one video per week
Actually what works best for you, to bring out high quality content
Call to Action
Please subscribe to start learning for FREE now
Channel Trailer
To help visitor quickly learn about a YouTube channel
This display at the top for people who are not subscribed
After Channel Art and Channel Icon, next thing people see is your Trailer
Best Practices
Aim for 30 -90 seconds
Keep it short
Quick Intro of you and your channel
Highlight reel of your video content
Posting a schedule (optional)
Call to action to subscribe
T.O.P Formula
T = Target Audience
Who the channel is for ?
O = Origin Story
Why you created the channel
P = Pitch
If that sounds good, make sure to subscribe my channel right now
Show the highlight / bloopers video
Optimize Video Title and Description
Title: Welcome to sharp.education
Description same as the T.O.P
Tips and Advanced Strategies
Go Trailerless
Use your best video as the trailer
Script your videos
Do best to retain your style
Assume nothing: Viewers don't know much about you or your channel
Add an end screen for viewers to subscribe
Create Videos for Youtube
1) Planning and Outlining
Why is Planning and Outlining Important
Help them perform better on YouTube
The level of planning that you do before you shoot is completely upto you
Better to script out every single word
Best Practices
Plan the first 15 seconds
Most of the viewers will decide to leave or stay depending on what they see in the first 15 seconds
Make sure to map out first 15 seconds
Hook
Brief Summary of what your video's about (Today you are going to learn)
An eye-catching visual
An attention-grabbing line
A teaser for what's coming up later
Outline Key Points
Nothing's worse than shooting a video, only to realize you forgot to mention something important
Scripting improves audience retention, engagement and watch time
Focus on flow
Youtube viewers are impatient
Thats why your video should flow quickly from point to point
No umm and aahs
Quicker the better
The H.I.C.C Video Structure
H=Hook
That grabs peoples attention in the first 15 seconds
I=Intro
Quickly introduce your topic
Also preview what you are going to cover
Show an example
tease something specific (like a tip or surprising finding) PDF in the end
C=Content
Main Content
How to video, the steps that someone needs to follow
For a fitness video, the workout itself
C=Call to Action
End your video with a call to action to like your video, comment, subscribe, watch another one of your video, follow you on social media
Shoot for Edit
A big part of the plan involves the actual shoot. this includes the camera angles you'll use, lightning set up and more
In general it simply means planning your shoot around the editing process
How?
Outline or script the material before you shoot (this results in fewer takes to sift through and edit)
Before your record any material, check out 5-10 seconds of test footage to make sure focus, lighting and audio is OK.
Use clapperboard to keep track of takes, sections, and to help sync up audio and video
Record multiple takes of important lines
Tips and Advanced Strategies
Try a Teleprompter
can be a huge time saver
Make sure to have it look like conversational
Practice
Do a practice session or two in front of a mirror before you shoot
More smooth
Also practice gives you the opportunity to see what works and what doesn't before you shoot
Plan for B roll Footage
Great way to mix things up
If you plan in advance you can read those lines directly off of your script, eliminate for multiple takes
Extra links
How To Write A Video Script For
YouTube
Shooting for the Edit
Developing your ideas
Filming YouTube Videos
Intro
Best Practices
Establish a Distinct Style
Setting
Wardrobe
Props
Background
Music
Choose the Best Frames and Shots
The Frame
3 types of shots
Wide shot
Medium shot
Close shot
Brighten Up your videos with Lighting
2 Main Lighting Types
Ambient Light
Direct Light
Lighting Options
Natural Light
Fluorescent
LED
Ring Lights
Reflectors
Setting Up Your Lighting
Make your Video's Audio Sound Great
Soundproof your environment
Types of mics
Lav Mic
Camera Mic
Shotgun "Boom" Mic
IPhone
YouTube Video Editing
Intro
Best Practices and Editing Techniques
Choose the right software
iMovie
Final Cut Pro
Adobe Premiere
Camtasia
Color Correction
On-screen graphics
B rolls
Angle Changes
Cut Out "Dead Air"
Add Life to your Videos with Music
Use Loops
Choose a Mood
Make it Quiet
Collaborating and Getting Feedback
Export Settings for Youtube
Cards
What
Best Practices
Use Cards to Promote New Videos
Use Verbal Cues to Draw Attention To Your Card
Promote Videos with the Most SEO Potential
Show Cards When People Drop Off
When Viewers are about to drop off
Use compelling teaser text and Custom messages
Add Cards Late in your videos
Track Card Performance
End Screen
What?
Why?
Best Practices
Choose What to Promote
Subscribe Button
Video or Playlist
Channel
External Site
Promote the Right Video
Choose a High Converting Video
Choose a Related Video
Include a Subscribe Element
Send Traffic to your Site (Optional)
How to Setup Your End Screen
Track Your Progress
Tips and Advanced Strategies
Label Your Videos
Add Social Icons
Use a Verbal CTA
Keep your End screen Uncluttered
Promote a Playlist
Thumbnail
Dont use white, red and black, these are youtube colours
Instead use contrast colors: Green Blue purple Grey and orange, he uses greeen blue and grey
Big Bold Text in ur thumbnails
Max use 30 characters
What ?
Why?
Best Practices
Use Lots of Contrast
Use Consistent Layout and Colors
Add Graphics
Use a Color Scheme that Stands Out
Try Some Text
Use Huge Text
A Little Bit Goes a Long Way
Text Doesnt Have to be your title
Check and Track Performance
Tips and Advanced Strategies
Plan Your thumbnail before you shoot
Check your thumbnails on mobile
Try a Logo
Try Including Faces
Optimize Your YouTube Videos
1) Video Keyword Research
1) Find words and phrases that people use to search for video content on YouTube
Why ?
YouTube is second most Popular Engine
Identify the key word and optimize your video around the keyword
Can show up on the top results
It can improve views, comments, likes and subscribers
How to Find Keywords for YouTube Videos
1) YouTube Autocomplete
It only suggests popular keywords
These are the terms that lots of people use to find videos on YouTube !!! :check:
Makes great keywords to optimize your video content
These words make great potential video topic Ideas and excellent keywords too :<3:
suggestions are usually fairly long (5+ words)
Long tail - tend not to be particularly competitive
They are easy to rank
To scale YouTube autocomplete process
Check KeywordTool.io
Gives a bunch of different keywords and its variations with their search volume
Competitor Top Videos
See which keywords have worked well for your competitors
See channels that are of same size as yours
In their channel, click on "Videos" tab
Click on Most Popular videos
Look at the keywords used in the video's title and description
You will have a handful of keywords to Optimize
YouTube Analytics
YouTube Studio ; Go to Analytics and Reach Viewers
Tools to focus on
YouTube Autocomplete
Google Trends for YouTube Searches
TubeBuddy
Google Video Result Keywords
Ranking on Google + YouTube is even better
Only shown for certain keywords
Where it make sense to show
Chance to rank in Google
YouTube Video Title
Important part of the video's performance for two reasons
Click Through Rate
They see your video in search results
Use the thumbnail and title to decide whether to watch
Video SEO
Title summarizes what your entire video is about
Important
Best Practices
Include your keyword in your Title
Title is the most important piece of metadata
Correlation between keyword match and rank
YouTube puts more weight on terms that appear early on in a title
Place your keyword in the beginning of your title
Use " Paleo Sancks: 9 Tastly Examples" instead of "9 Examples of Tasty Paleo Snacks"
Optimize your title for CTR
Add a Number
Ex: 5 tips
Use Attention-Grabbing Words and Phrases
Ex: WOW, I cried
Get Emotional
gets more clicks and shares
Add brackets and parenthesis
(FAST!)
(CASE STUDY)
{NEW RESEARCH]
(ACTIONABLE)
(TRUE STORY)
Clickbait does more harm than good
Avoid misleading titles which don't match the content
Use headline analyser
CoSchedule Headline Analyzer
Reoptimize Old Videos
If old video falls flat
tinker with your video title
Description and tags
Exact Process
YouTube Analytics: go to views
See which video gets the least amount of views
Test of a new title
Use Titles and Thumbnails That Work Together :star:
YouTube Video Description
Why?
Video Titles, tags and description are used to understand the context of your video by youtube
Best Practices
Use Related keywords
Helps rank better
Ex "how to use photoshop"
Using photoshop
Photoshop tips
Getting started with photoshop
Use original content
Make sure your description is 100% unique for each and every video that you upload
Repeat Target Keywords 2-3 times
After adding the few keywords in the first few sentences, repeat those keywords again 1-2 more times.
Follow this template
Optimize your description for CTR
This 2-3 sentences shows up in the search results
Don't include links to social media and other accounts in the first 2-3 lines
Include the benefit of watching your video
Keep it conversational
Not just for YouTube's algorithm, lot of users read your description and decide to watch
Keywords usage
Focus on First 2-3 Sentences
Put the most important keywords toward the beginning of your description
Optimize for suggested Video
It appears on the right hand side of the video you are watching
significant source of video views
Copy related keywords from their description to the new video
Aim for 200 words
Longer descriptions are better
What?
Metadata that YouTube uses to understand the content of a video
Descriptions that are well optimized can lead to higher rankings in YouTube search
YouTube Tags
Why?
metadata which includes your video's topic, category and more
Correlation between tag-keyword match and rank
Best Practices
Don't go overboard with tags
Have 5-8 tags that accurately describe your video's topic
Should be a mix of focused and broad keywords found in keyword research
Use YouTube Tags that are 2-3 words in Length
Optimum for making a meaningful statement
Use a Mix of Broad and Focused Tags
Main Keyword: " how to do a pushup"
Broad Tag: " fitness" and "workouts"
Specific focused keyword: Best ways to do a pushup
Generate Tags with Tools
TagTube
Free tool for generating keywords
VidIQ Boost
Paid
Automatically gets added
First Tag = Target Keyword
exact, word-for-word keyword that you want to rank
Tips and Advanced Strategies
Read Your Tags
To self check whether they are accurate
Add Long Tail Keywords
1-2 long tail variations of your target keywords as tags
use youtube autocomplete to figure out these keywords
Use Accurate Tags
Some might use competitors' channel names as tags ; Avoid this;
The video might be taken down
Copy Tags from Popular Videos
But can copy tags from popular videos, so that it shows next suggestions to that popular video
Use TubeBuddy
TAB: Target , Alternative and Broad
2- 3 Alternative
Youtbube Sudggestions
1st tag is your keyword
1-2 Broad terms
What?
Youtube tags or video tags
words and phrases used to give youtube context of your video
Considered as important ranking factor in youtube algorithm
Engagement Signals
What?
Audience Engagement Signal happens whenever a user interacts with a YouTube video
Youtube use engagement signal as part of their search and discovery algorithm
Correlation between interaction and rankings
How to get more audience engagement signals
Subscribe After Watching
Ask viewers to subscribe at the end of every video
" The more subscribers we get again the better and more content I can continue making, so please Subscribe
Add a subscribe button to your End Screen
Use a branded watermark
While not as big as your End Screen subscribe button, can still drive a number of subscribers
Include a subscribe link at the end of your description
This special link sends people to your channel page along with a popup that asks them to subscribe
You can see which video generates the most subscribers in your youtube analytics interaction report
If one video has brought more subscribers than other, look into the factor responsible for that
Length of the video
Topic
Style
Graphics etc
Video Embeds
This happens off of Youtube
An embed is whenever someone embeds one of your videos on a webpage
Google can track them and measure where they are embedded
How to get more embeds?
Embed your videos on your website
Dedicate an entire page or a section
Pitch your videos to bloggers and journalists
Where it will make sense to embed
Likes
Ask people to like using a text-based call-to-action
in the video add a text "Enjoying this video? Give it a like :)
Ask people to like verbally
Ask your viewers to like your video
Save this for the end; Asking in the middle can disturb the flow and momentum
Model your videos after other videos that have lots of likes
See your videos and also the videos of others
Not as strong as with comments, there is a correlation between likes and video rankings
Shares
Ask viewers to share your video
Great CTA to add at the end of the video
Show the share button underneath
Make highly-shareable content
This includes content that is controversial and surprising
Highly practical and useful content gets shared more as well
Correlation with the rankings
Comments
Reply to comments that come in within the first 24-48 hours of your video going live
This shows visitors that you are cultivating an active community, which make visitors to comment themselves
Add a pinned comment to the top of your video that asks viewers to leave a comment
Pinned comments can be easier to spot than a CTA in your video
Ask viewers to give their opinion or to share their views
compared to open ended questions, specific questions make it easier for someone to leave a comment
Alright I am curious to know what all things you do to learn if you are not understand a concept
Moderate comments
Try to moderate comments so that no spam gets through
Audience Retention
Why is it important ?
In short: youtube loves videos that keep people watching
audience retention and watch time have are a big part of youtube's algorithm
These videos rank higher
and get promoted to youtube's homepage
Best Practices
Learn from peaks and valleys
If you already have an active youtube channel, you have a goldmine you can use to improve your audience retention
Audience retention report
You can see exactly where viewers drop off (Valleys)
peaked when he started to explain one of the tips
You can see exactly where viewers tend to stick (Peaks)
When he used text-based slides
Use a script (or outline)
Youtube viewers are impatient
To keep them engaged limit the amount of "umms" , "ahhs" and "hmms"
Stay on topic for the entire video
Planning and outlining before you shoot
Use pattern interrupts
So you have got the viewers hooked, now you have to keep them engaged
Pattern interrupts are the most best ways to keep viewers glued to your video
What?
A pattern interrupt is a technique to change a particular thought, behavior or situation
When a viewer gets bored, they click on another video, which is bad for audience retention
Can happen even if your content is amazing
Video flow and style has to change inbetween
Switch things up with Pattern Interrupts
Like these types
Camera angle changes
B-rolls
Different setting
On screen graphics
Can get a sizeable boost in retention
Add open loops
Where you preview something that's coming up later in your video
I'll show you exactly how to do that in a while
The Zeignarik Effect
Unfinished tasks tend to be recalled more than finished tasks
Out of curiosity
Create a compelling hook: Types of hooks
A Preview
Preview is what's coming up later in this video
"later in this video I'll show you why you should never do crunches"
Sneak Peak
Start your video off with a compelling moment coming up later in your video
First 15 seconds
what the topic is
Why it is important
Exactly what you will learn
Clearly-Stated Value
Most straightforward
let them know what they'll get from watching your video
"In this video you are going to learn how to lose 10 pounds in 10 days"
Add Graphics and Visuals
great way to make your audience more engaged with your content
Keep audience rentention in two ways
Graphics, animations and visuals help viewer understand key concepts from your video
So they wont click away
Visuals work as "mini pattern interrupts"
Helps viewers reset their attention
On screen graphics
It is easy to do with many video editing softwares
viewers decide whether or not they like your video with seconds
first 15 seconds can make or break your entire video
It is important to start off the video with a compelling hook
What ?
"Viewer Retention": Average percentage of a youtube video that people watch.
Videos with high retention scores tend to have increased visibility on YouTube's platform
Ex: if your video is for 10 mins and if people watch your video for an average of 5 mins, audience retention is 50 %
Tips and Advanced Strategies
Use jump cuts
Jump cuts are popular with vloggers
They turn a long static shot of a subjects into a series of slightly different shots
Add B-rolls
Very strong pattern interrupt
Especially when the b-roll is shot dramatically different than what they have seen before
Extra shots off the main topic
Dont Start with your logo
Animated logo can be kept after the audience are hooked
Not in first 15 seconds
Use Humor
If it makes sense for your video, sprinkle in some humor
If they are laughing they wont click away
Some people prefer corny humor
Watch Time
Why?
Youtube recommends videos and rank higher with high accumulated watch time
Correlation between Watch time and rankings
Best Practices
Get More Subscribers
Create long and engaging videos
Another good way to increase views is to build a loyal base of channel subscribers
In that way you will have a group of thousands or even millions of people ready to watch it
Likely to watch till the end
Promote your videos
If you dont have a ton of subscribers yet, promote it in other media
Promote it in existing network of Facebook fans, Twitter followers or LinkedIn Connections
Go an extra mile to really sell the video content. Includes a quote "New Video; 6 Decluttering Wasy!, @ Cyano Prem A shares some advice to hepl! Watch the video on #youtube channel now => link and #hashtags
Create Longer Videos
Easy way is to create longer videos
Maximizes Watch Time
Greater than 15 minutes videos have outperformed shorter videos
Some videos are greater than 30 minutes
Double Down on What Works
Some of your own videos will have significant more watch time than others
Scale on what works
Steps
Youtube studio; Interest Viewers and go to "Top Videos'"
Shows videos with highest watch time
Note what your top 3-5 videos have in common in terms of
Video length
Title and Thumbnail
SEO Otpimization
Format
Style
Visuals
Target Audience
It takes lot of guesswork and make things easier in the future videos
Increase Audience Retention
Nail the First 15 Seconds
Hook
Mix Things up
Change camera angles, visual styles, music, dont keep it static
Plan, Script and Oultine
Leads to a polished finished product
Same techniques as watch time
Increase Session Watch Time
Use Playlists
Playlists increase your session time automatically
Playlists automatically play all the videos in that playlists
no need for user to decide and click on next video
Use Cards
Add cards to funnel people to your other videos
Add cards when they tend to drop off
Add Video Elements to Your End Screens
Another related video at the end screen
Session watch time is the amount of time someone spends on Youtube during a single session
Youtube loves videos that keep people on youtube because they make more money from ads
Your channel also gets a boost when people watch anything anywhere in youtube after watching your content
What?
Total accumulated amount of time people have spent watching your video
Important part of their algorithm
Audience Retention vs Watch Time
Audience Retention is the percentage of video that people watch
Avg percentage of your video people watch EX: 50 %
Watch Time
Total amount of accumulated minutes that people have spent watching your video since published EX: 540 minutes
Tips and Advanced Strategies
Link to Playlists from Cards and End Screens
Not just in channel page, also in the end of your videos
Link to Videos in Comments
Answer for your questions in comments with your video link
They might see that
Use Consistent, Branded Thumbnails
Important that videos from your channel are easy to spot
Consistent look and feel
Users will know that's a video from your channel
Channel Keywords
Why?
Channel Description and Channel keywords
Small but significant correlation with ranks
Help youtube to suggest your videos on the searches
Also helps youtube to give your channel videos as up next and recommended
Even if they are not closely related
Best Practices
Use approximately 7-10 keywords
50 characters are sweet spot
Copy competitor channel keywords
Check your competitors channel's About Tab
Right click and view page source
Search for keywords
Can also use TubeBuddy and VidIQ
List out potential channel keywords
Mix of terms you are sure which will represent your channel and also popular keywords that you found from keyword research
First write it in a google doc and then paste them
Add your channel keywords
Click Advanced button in the Channel Section of your yutube studio
Copy paste the keywords from your google doc into channel keywords field
Multiple words in a keywords then put quotes so that youtube understands it is a single keyword
What?
Youtube channel keywords are terms that give youtube information and context about your channel
They help understand youtube the content you produce and who your target audience are
Increased visiblity
YouTube Hashtags
Can yotube hastags help you get more views
To a certain extent
Can help get more views from other videos that use the same hashtag
Ex: you did a video about #marketing
when people click on #marketing on other videos your videos can show up
Also if people search using the hashtags
If you optimize your video around the hashtag you can rank
Help youtube better understand the context of your video
Besides SEO it is a neat way to tie your playlists
But not going to result in more views; it is not a guarantee for success
Best Practices
How to find hastags to use in your youtube video
Trending videos
To check what topics are trending right now
Search your related term
upload date filter for this week
focus on above average amount of views more than 3k views
If there are hashtags in those videos use them
Popular competitor videos
Take hashtags from them
Youtube suggest
type # in youtube suggest and it will show the most popular topics right now
Be aware hashtags have downsides
Can send people away from your video
It is so prominent so that people can click away
How to add yotube hashtags to ur video
Two ways
Add hashtag to your video description
will be linked inside your description
first three hashtags that you use in your description will show up above your video title
Also add it to your title
it is also clickable
Create a branded hashtag
Create a branded hashtag
Ex: #brightside
Takes back to your channel
What?
often denoted with # symbol
denotes a video's topic or category
Can improve video discoverability on the platform
Works similar like in twitter and facebook
Takes to other posts that also use that same hastag
Are shown in two places on a youtube video page
Above the video title
Or inside the video description
Tips and Advanced Strategies
Use Relevant Hashtags
Should be closely related to your content
Try Hastag Tools
Hashtagsforlikes.co
Dont Overdo it
Youtube ignore all tags if there are more than 15 hashtags
Limit to 3-4 per video
Grow Your Channel
1) Channel Subscribers
What?
Subscribers are people that choose to recieve updates from a specific channel
For them our videos are more likely to appear prominently around Youtube search and the youtube homepage
Why?
They are the lifeblood of your channel
They are notified whenever you upload a new video
More likely to watch your new video compared to non-subscribers
Increase the watch time and gets your video infront of other people
Best Practices
Setup your channel page for success
Professional channel art
Should look professional and communicates all about your channel
Clear channel icon
2nd thing they see on ur channel page
Unique and clear
Video Structure
Dont list your videos in a random order
Display your best content at the top of your page in the form of playlists
Someone watched your video, impresses, come to your homepage
Below are the ways to make a random visitor into subscriber
Reply to comments
More subscribers, a community is a best way to do it
Strong community increase engagement signals
Also boosts your subscribers
Give long term channel growth
If you comment on the question, this creates a powerful impact
More likely subscribe
Others too see the comment and comment themselves and subscribe
Focus on niche
Cover a specific topic and diversify later with other channels
Use a clear and Direct Call to Action
Tell people exactly what you want them to do
Let people know that they should subscribe to your channel
End screen and branding watermarks
Winner takes all approach
Every channel has certain videos that do a great job of converting viewers into subscribers
If u get all these videos infront of other people you will get more subscribers
How?
Click youtube watch page
This show which video do the best job of converting people into subscribers
Youtube Studio and go to "Subscribers" report
Identify which video converts into more subscribers
Include this video as the first video in a playlist
Or by using cards or adding it to your end screen
Can do anything to make lot of people watch your youtube video
Increase Number of Videos Viewed
Cards
Use cards to send people to other videos and playlists on your channel
End Screens
Show next up or watch next
Create Playlists
can dramatically boost average views per viewer
Show them off in your channel
More videos someone watches from a channel they are to subscribe
Make people to watch multiple video instead of just one
Following are the ways
First check out your "Average views per viewer" number in the creator Studio
There is no good or bad number, this is just to get a baseline number
Follow these 3 tactics to boost this number
Tips and Advanced Strategies
Write a Compelling "About Section"
aka channel description to learn about you
A convincing section can bring in lot of subscribers
Link From Social Media
like twitter and instagram
People who follow you on these that they are likely to subscribe
Add a Subscribe Link to your channel Art Links
Channel Art subscribe link
Video Views
Intro
Good News: Youtube is 2nd most popular search engine
Bad News - It is very competitive
Best Practices
Optimize for Suggested Video
For Backlinko 42% of views comes from suggested videos (Traffic source types)
2nd is youtube search with 26%
3rd is browse features with 12 %
How?
If they are subscribed
Copy Competitors tags
Promote Videos with Cards
Direct them to other video when there is drop in engagement using youtube cards
Optimize Videos for SEO
Keywords
Optimizing your videos around the right keywords is the foundation of SEO
Watch Time
Watch Time might be youtube's #1 ranking factor
Optimization
Keywords in video title, description and tags
Create Titles Optimized for Clicks
Create Standout Thumbnails
Use GOBY Thumbnails
Green, Orange, Blue, Yellow
Use Attention Grabbing Graphics
Experiment
You will be able to find out what works for you
Publish at the right times
Time when most of your subscribers are online
VidIQ
gives a cool feature of showing a timeline of subscriber activity
Gives correct time to post a video
Rank Videos in Google
Optimize for Video Keywords
in Google
Strong SEO
Unlike Youtube, google is not super interested in user engagement, watch time or other ranking signals, focuses on hyper relevant results. Keywords in title, description and tags
Embed Your Videos
In other sites and also in your own sites thus creating backlinks
Playlists
Why
Best Practices
Write Enticing Titles and Descriptions
Keyword-Optimize Your Playlist
Use 4-7 in each playlist
Set your best thumbnail as your playlist thumbnail
Create "New Here" Playlist (Optional)
Use Alternate Layouts
Start your playlists with your best videos
What
YouTube Studio
Intro
Best Practices
Get more views
Improve your impression click through rate
Traffic sources
Double Down
Find Fluctutions
Discover Untapped channels
Find Untapped Keywords
Get More Subscribers
Find videos that bring in the most subscribers
Using it as your channel trailer
Promote in other videos
Include at top of playlists
Average Views per viewer
Improve palylists
Next Videos
Create a Series
Improve Audience Retention and Watch Time
Audience retention report
Top Playlists
Make Better Videos
Branding Watermark
What
Best Practices
Make it Visible
Choose an Image
Channel Logo or Icon
Subscribe Button
Choose a Start Time
Have it Appear at 0:00
Start after your intro
Dont Block the Good Stuff
Track Performance
YouTube Community Tab
What ?
Best Practices
Use Polls
Get Informal
Promotion
Pre-Promotion
Use a Poll
Use a GIF of Behind-the-Scenes Shot
Exclusive Content
Shout Outs
Cross-Promotion and Collabs
Make Money From YouTube
1) Monetize With YouTube Ads
How Do YouTube Ads Work?
YouTube ads are designed to get ads in front of an advertiser's target audience
Advertisers determine the audience for a video based on
Interest
video's topic
viewer demographics
country
Whether they want to associate their brand with a particular videos' content
Content that is violent, shocking or explicit may not get a lot of interest from advertisers
Yotube Ads come in 6 primary
formats
Best Practices
Don't Enable Ads Right Away
400 watch hours and 1000 subscribers are required to apply for YouTube partner program
Monetizing soon is a mistake
Your videos need to get a lot of views before you can monetize
It will distract you from the goal to build a successful channel
Wait until you have a system of creating videos that bring in views and subscribers
Target a Specific Demographic
Advertisers want to put their ads in front of a specific group of people
So more targeted your audience is , more people will wan to advertise
For Ex: Lets say you are an advertiser and want to sell workout plans for building muscle for target of men between ages 25-32
Channel A: Does all kinds of workouts for men and women of all ages like yoga, Pilates, weights ets
Channel B focus only on young men for body building
Channel B is going to appeal to advertisers more than channel A
To maximize revenue from ads, it does help to position your channel so it attracts viewers from a certain demographic
Optimize Your Videos
In addition to demographics, advertisers use metadata to find videos that their customers watch
So if you optimize your title, description and tags for SEO, it will be easier for advertisers to find your videos
not to mention the fact that you will get more views
Avoid the Dreaded "Yellow Dollar Sign"
Shocking Content
Content which were primarily made to shock the viewers
Profanity
Using curse words
Misleading and Explicit Thumbnails
Controversial
stand on an issue
The yellow dollar sign indicates your video is not suitable for all advertisers
You can reduce the risk of your video's getting the yellow dollar sign by avoiding the following
Check Demographics
Youtube actually shows you your audience exact demographic
Age
Gender
Country
They can also ask you to promote their products
Selling and Promoting
There are countless creative approaches to making money from the videos you publish
Sponsorships
Affiliate Marketing
Merchandise and more
Best Practices
Sponsorships and Brand Deals
Sponsored Videos
Most straightforward way to partner with a brand
Simply create a video and somewhere (mostly in the beginning) you say " this video is sponsored by X"
Then give a brief description about the band or the product
Product Placements
Product placement tend to be more subtle than promoting outright
Instead of a commercial break style intro
weave the product into your video
can be done by featuring that product in action, an unboxing, or simply showing the product briefly in the video
Affiliate Deals
This is where you promote a product in exchange for a commission for each sale
You dont need to partner with a brand to become an affliate
Target a Specific Demographic
Ads want to get infront of specific target audience
Brand Positioning helps with that
Report inside "Build an Audience" report in YouTube Studio
Be Proactive
Reach out to them and strike a deal, let them know why you are perfect for this
Unless your channel has a ton of subscribers, don't expect brands to come knocking on your door
Best way is to find these brands is to make a list of brands that already partner with other channels in your niche
Use FameBit
FameBit is like a dating service that connect creators and brands that want to partner with youtubers
Useful to find brands that might be interested in you
Track Results
If you have landed a brand deal in the past, you are in great spot
You can use the result from past campaigns to convince other brands to partner with you
Take some of the guesswork and risk out of the deal
Becoming increasingly popular now that brands recognize that YouTubers can help get their products infront of the right people
Small channels which target specific niche groups can get sponsorship ads as well
They come in may form, below mentioned are the most common ones
Affiliate Offers
Use attractive URLs
You will likely place your affiliate link in your video description
Instead of using a bid ugly link, use a link shortner like bit.ly
Or a URL from your own website (like example.com/promo)
Be authentic
Promote products that Fit
Dont just choose product just based on commission
You can lose the goodwill
An affiliate offer is where you promote a product using a special "affiliate link"
Whenever someone purchase a product through your link, you get a cut of that sale
You dont need to partner with a brand
you can just sign up as an affiliate and promote their offers
Some best practices for promoting product as an affiliate on YouTube are given below
Sell Merch
Reach Critical Mass
Your channel has to be really, really big for Merch to make sense
Only a tiny percentage of your most loyal fans will buy
hundreds of thousand of subscribers
Integrate
Most successful merch campaigns are an extension of what the channel already does
Run Polls
Use your Community Tab to ask your community what else they'd like to see from you outside of Youtube
Show Off
Show off in your video vs simply describing it
Make it Easy
Make it dead simple to buy your merch by providing prominent links in your description
Ex: yoursite.com/merch - this you can say verbally in your video
Becoming increasingly popular monetization option
Unlike affiliate deals you make 100% of the profits from each sale
Downside is you have to design, create and produce a product that your audience wants to buy
Some tips are given below
Crowdfunding
Intro
While most Youtubers support themselves with ads and products, others go to the crowdfunding route
Crowdfunding on youtube is great because unlike ads you are giving ur audience more of what they want
Content and engagement with you the creator
New crowdfunding tech coming to youtube this approach to monetization is likely to become even more popular in the coming years
Ways to crowdfund your YouTube channel
Patreon
Easy Access
Publish videos as unlisted and share it with early access folks, that way you get that views count when the video goes public
Behind the scenes access
Shout outs
Easy way to recognize your loyal backers
Big upside of this reward is that its super duper easy and requires very little additional work
Exclusive content
Bonus content
Exclusive video series
A podcast
or a blog that only backers can access
Merch
Should be mixed with other types of recurring awards to match people's ongoing support
Live Events
This can be in the from of Q & A session or a more informal hangout in a Discord server
Patreon is a crowdfunding website designed to serve "artists and creatives"
Unlike sites like kickstarter and Indigogo, that offer one-off funding for projects
Patreon is designed to help fund creators on a regular (monthly) basis
In addition to giving you a platform that makes it easy for your audience to support what you are already doing, Patreon also lets you offer rewards in exchange for their support
The rewards are limited to your imagination. The most common types of rewards are as follows
Youtube sponsor Button
Custom Badge
This badge you create for ur supporters, whenever a sponsor comments on one of their videos this badge will appear next to their name
Custom Emoji
Emoji's just for your channel that only ur supporters can use for live chat
Exclusive Live Streams
Fans can interact with you
Exclusive Community Tab Content
Exclusive content
Announce it
It is a brand new feature so take time to explain it
How it works
How fans can support
Youtube states that "creators who make announcement videos convert more of their subscribers to sponsors that those who dont"
Give Extra
dont alienate your existing fans
Review the Guidelines
guidelines of what types of perks arent allowed
Youtube has recently launched its own crowdfunding feature called sponsorships, like patreon instead of rewards youtube call it perks
Advantage is all work happens within youtube so no need to visit external website
More effective as the sponsor button appears prominently underneath each video
Types of perks are given below
Crowdfund Projects
Can tap into your fanbase to fund a one-off project
can be a book, product , movie, webseries, podcast, app
YouTube Traffic
Intro
If you want more traffic to your site, Youtube is one of the best ways to do it
If you wow people with amazing videos, a decent chunk of them will actively seek out your site
Some people need extra push or incentive
Below are 5 proven strategies for getting more traffic from youtube
Best Practices
Create a Bridge
make it easy for people to click over to your site
Gives a compelling reason to visit
Some things you can use to create a bridge
PDF Report
Free ebook
30 day plan (like workout plan)
Exclusive video
Email series
Course
Exclusive strategy or case study
Channel Art Link
make sure to make one of those links a link to ur site in the channel art
Can be a homepage or a free ebook
Use of cards
YouTube lets you send people to your website using cards
To maximize CTR make sure to use a verbal CTA that draws attention to your card
Add link in Description
Links of your site and social media accounts
Higher the link is more clicks you will get
if the link is at the starting Downside it will appear in the searches
Use a CTA
At the end of your video
Verbal CTA with text so that get the spelling accurately
