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Business Strategy 2, group 10, electric and hybrid car , solar and battery…
Business Strategy 2
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External Analysis
Macro Environment
PESTEL
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E: Economic
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Growth, Employment,Inflation
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P: Political
Stability, Security, Corruption
Local, State, National and Regional
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L: Legal
Antitrust, Labor, Liability
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Example: TOYOTA
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Technological
driver-assistance, self-driving and ride app
Ecological
Climate change, air pollution and waste recycling
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