The production design is one of the most important part of the film because it conveys the essence of the film that the director or the script writer intended to convey. Everything from the lighting, the cast to the location that the production designer needs to make sure of ensures whether or not the film will be delivering the messages that it wants to effectively. For example, the lighting and the colour palette of the production design will change the entire ambience of the film and how the viewers feel when watching the scene. The production design is the medium in which everything is sent to the audience, so technically it consists of the entire film. Taking Wes Anderson as an example shows that his very symmetrical and fantasical style is part of the way he conveys his messages to the audience about the characters and the themes in the film.

Establishing Shot:
a. Show scale relation to environment

b. Transition between scenes

c. Sci Fi- New World need to be introduced

d. transition to New location

e. Introduce to crucial detail

Mastershot:
a. Confirms location and geography of the scene

b. Clarify relationship between the characters and which character are in the scene

c. Captures the scene provides the scene in its entirety

Wide Shot:
a. Positions subjects far the camera

c. visual relationship with the environment

d. scale of the subject

e. space, depth, or size

Full Shot:
a. entire body reach top and bottom of the frame

b. posture, body and wardrobe

c. need to make statement or present a character

Medium Full Shot:
a. aka cowboy shot

b. top to just below the waist

c. shows confidence, danger, and confrontation

Medium Shot:
a. most popular shot

b. captures subject similar to how we interact with people

c. above waist, above chest, and ends just above the head

d. dig into subjects eyes and reactions

e. middle ground and not as jarring

Medium Close Up:
a. Mid chest and just above the had

b. intimate with the subject without losing the physicality

Close Up:
a. Eyes (usually)

b. Front row seat to character's emotions

Extreme Close Up:
a. Isolates a specific area

b. Isolate something that is crucial to the narrative

c. Tool for emphasis

d. startling

Low Angle:
a. Any shot that finds itself below a subject's eye line
b. Looking up
c. Typically used to make a subject look more powerful
d. Not only to human subjects

High Angle:
a. Parts in the same sense to have imbalance between subjects

b. diminish a character

c. making them appear weak or vulnerable

d. Aerial Shot: Establish environment, landscapes, cities

Overhead:
a. 90 degrees above the subject

b. showcasing complex movements

c. connection to the divine

d. horrific crime scene

Dutch Angle:
a. skew the horizontal frame, off-kilter

b. terror or bewilderment

c. magnify tension

d. maximum impact

Eye Level:
a. shooting at an eye level

b. most common camera height

c. natural height to regard a character.

d. doesn't impose judgement

Shoulder Level:
a. lower position give the illustion of a slighitly low angel shot

b.without its heavier connotations

c. used during conversations

d. frequently becomes over the shoulder shot

e. Romantic scenes too

Hip Level:
a. Cowboy shot

b. gun holster rest at hip height

Knee Level:
a. great way to track an environment following a character

b. Shows character detail

Ground Level:
a. slightly below ground

b. capture details within setting

c. stylish way to track movement through scene

Static:
a. No camera movement

b. fixed with a tripod

c. best for shot-reverse-shot dialogue

d. precise composition

e. showcase actor performance

Pan:
a. directs a camera horizontally left or right

b. tripod head, handheld, or with stabilizer

c. motivated by a character's actions

d. provide new information to the audience

e. Whip Pan -- energy to a shot

Tilt:
a. vertical

b. dierct a camera upward or downwards

c. give a character dominance

d. reveal new info

Push in:
a. moves camera closer to a subject

b. dolly camera or Stedicam

c. draw the audience's attention toward a specific detail

d. try and infer what is occuring internally

e. shows thought process, or internal conflict

Pull Out:
a. move camera further away from the subject

b. reveals surroundings

c. highlight a character's isolation or loneliness

Zoom:

a. changes focal length of a camera lens (magnify)

b. feels artificial or even unnatural

c. best for horrors and thrillers

Dolly Zoom:

a. heavy handed camera movements

b. dollying camera way from or toward a subject while simultaneously zooming in other direction

c. Vertigo effect

Roll:
a. rotational camera movement

b. only want to elicit discomfort in the audience

Tracking Shot:

a. physically move the camera through the scene for an extended amount of time

b. show off the scene

Arc Shot:
a. orbits the camera

b. add energy to a shot which characters have minimal actions

Random Movement:

a. random movement into shot and camera shake

b. heighten the intensity of a scene

c. establish subjectivity for the audience

The Rule of Thirds: helps understand what to focus on

Symmetry: helps with focus and is more appealing

Leading Lines: tells audience what to focus

Leading Room & Heading Room: Don't want character's head to leave the frame and be too towards the edges of the frame

Sizes Equals Power: to choose what to focus on