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Sociocultural context country of origin
Internal actors
Participation of the company in local politics, national business associations, and local institutions.
Integration strategies in the countries
Heterogeneous sociocultural contexts in other countries
External actors
Companies and individuals
Social and cultural institutions
International innovation processes
Access by the company to resources and external competition
Technological knowledge transfer
Creation of innovation processes
Key sociocultural factors for multinational operations
Culture and religión
Language and level of education
Customer preferences in the destination country
CRITICAL COMPONENT
Attitude and preferences of the society of the destination country towards foreign goods and services
Acceptance of the products offered by the company
Multinational benefits from the environment
Society's rejection of foreign products
Boycott of your products or services
