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KOL Strategy - Coggle Diagram
KOL Strategy
KOL-led System Building Roadmap
Build core KOL pool with catalogs and systemic everything
Select
Data-based
third-party tools
Agency support
date team support
Performance-based
test on mini-projects
evaluation and trace
long-term building
Build agency pool according to different demons from different projects/campaigns
dig in social/influencer agencies
branding agencies
video/creative agencies
mobile social-based to the younger audience, such as Redmi series
production house/studios
Build a standard evaluation benchmark chart template for everything
Build a monthly competitor tracking system
Key Problems &
Key Objectives
Lack of resources and complete system
Lack of a competitor analysis system
Need to define KOL structure
Define when and where to use KOLs
Define long-term brand KOL strategy
KOL Classify Strategy Pyramid
KOL-led
Film & Photo-led
KOL Impacts Evaluation & Tracking
Tracking
Branding
video
viewability
audience approval rate (WOM)
views
view/subs
eng. rate
data on social
CPM
CPC
CTR
ROI
Picture
impression/ reach
social buzz trend (heatmap)
eng. rate
audience approval rate (WOM)
Sales-oriented
retail/regions sales volume
e-commerce
affiliate program
Evaluation
Sales-oriented
sales system
Branding
Video
followers/subscribers (YT/TT)
subscription trend
avg. views
view/subs
update frequency
engagement rate
followers persona (e.g. region, age, gender)
specialities
competitor signed background check
followers appealingness
ROI benchmarks
Picture
followers/subscribers (IG/TW/FB)
engagement rate
avg. impression/reach
followers persona (e.g. region, age, gender)
competitor signed background check
re-use copyrights
followers appealingness
ROI benchmarks
3rd-party partnerships
publisher mentioned number
annual events (ATL/BTL)
brand awareness
brand tone of voice matching rate
ROI benchmarks
Key Steps
