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Increase Value of Offer, Look at Sales Data, T.I.M.E.R, Point A Clarifying…
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Million Dollar Offer
NOT Features, benefits, bonuses, deliverables
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M3:
Overview of what's happening
The general who is it for
The unique promise which solves their unique present pain a.k.a. the outcome they want + general timeline
Proof statement
What's been stopping them
What's been missing? And what's different now? GENERAL PLAN
The Specific Plan
Why now
What to do now, the pricing and the guarantee (TIMER) and the qualifier
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