Please enable JavaScript.
Coggle requires JavaScript to display documents.
GROCERY MARKET - Coggle Diagram
GROCERY MARKET
WHAT IS THE COMPETITIVE LANDSCAPE
Some major players in the sector with new competitors working as an umbrella with others under
Stores with physical stores: Tesco ASDA Sainsbury
Online only: Amazon Ocado
Price separators: Cheap (Aldi) vs Mid (Sainsburys) VD High (M&S)
Even digital stores experimenting with physical stores Amazon Go shopping
Capacity to meet online demand
Price matching allows cometitive edge
Online only don't need stores staff storage etc so generally cheaper
MACRO FACTORS INFLUENCING THE SECTOR
technology
robotics
software
artificial intelegence
Online Purchasing
Collection of Data: Ethics & Use
social
Less time - want quick& easy
Environmental
People wanting fresh produce
Religion
Competition
Policies & Regulation
COVID-19
Transport
Less people on the road as delivery comes to them
International brands entering market
HOW IS BUYER BEHAVIOUR INFLUENCING SUPERMARKETS / THE SECTOR
Social: Shift from wanting physical shopping to online
Impact of what people are buying
what they will stock
influences displays and layouts in store
Buyer Power: if they don't buy the supermarket will reduce the purchase quantity of the product or find a good substitute.
loyalty
Usually 1 supermarket
Now access all options from your bedroom
Buyer behaviour allows us to target specific customers
More accessible to masses - minimum order spend not a barrier
Demand for convenience
MICRO FACTORS INFLUENCING THE SECTOR
Internal process/ structure
competitors
Porter's five forces? Suppliers, consumers, competitors, substitutes
Suppliers
Consumer patterns
AI is influencing buying patterns
Loyalty Cards
subsitutes
Marketing Intermediaries
Online Campaigns