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Design in Advertising, ccd8d97391757cf9a6de5fbe459b0720,…
Design in Advertising
Enables Creativity
allows designers to design according to the purpose
merge of old and new ideas
consider the input/contribution of ideas presented by the producer to appeal to the consumers
bringing abstract ideas to life
new avenues (from black & white to coloured)
Enhances Creativity
modern video editing equipment
create ads with a “wow factor”
something that catches viewers' attention and keeps them glued to the screen
Special effects
leverage the marketing appeal of popular movies and television shows
Good choice of images and colours
To bring across the message clearly and create an impact
Enhancements in computer animation
allow advertisers to create lifelike settings, characters and action
Promotes Creativity
constantly taking efforts to improve the previous product
more personalized and immersive campaigns for people
being unique (standing out from competitors)
Inspired by external factors
