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UNIT 7. TELEMARKETING - Coggle Diagram
UNIT 7. TELEMARKETING
- The telephone sale process
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The voice
when the telephone is the sales tool, it is important to
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Concept
TELEMARKETING refers to a form of direct marketing
associated with different elements of communication.
Evolution
Starting in the United States in the 1960s, some car companies used telemarketers for sales activities, and it was not until the 1980s that they began to use telemarketing extensively.
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- Advantages and disadvantages
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