Block 2:
Competing in a
Global Context

Operations

Free Movement

Reduce cost

Easier

Types

Multi-Domestic

Regional

Global Coordinated

Model

Input

Process

Output

Supply Chain

Use

Management

Outsourcing

Offshoring

2 ends

Upstream

Downstream

Global

Context

Trade Environment

Competitive advantage

Absolute

Relative

Cheap

Specialist

Diamond Model

Rivalry

Quality

Demand

Strategies

Business Competition

5 forces

Substition

Potential Entrants

Direct Competition

Buyers

Suppliers

Economy

Manifest

Caused By

Increased

Labour

goods

money

services

Information

Analysis

STEEPLE

Socio-cultural

Technology

Environmental

Economic

Ethical

Political

Legal

Types

Internal

External

Accounting/Finance

Regulated

IFRS

Reporting

Flaws

Distributing

Tax implications

Exchange Rate

Fluctuates

Adjust imbalances

Invest

Direct

Portfolio

Human Resource Management

Marketing

Culture

Convergence

Crossvergence

Confiming

Externally

Limits

Innovation

Divergence

Adapt

Parent culture

diversification

Internally

Externally

Culture

Variants

Inclusion

Reduce differences

Recruitment

Build talent

Opportunities

Globally

Role

Win-Win

Corporate Social Responsibility

Integrate workforce

Environments

Micro

Macro

Branding

Internal

External

Identity

Reputation

Equity

Naming

valuation

promotion

perception

Prism

Physique

Culture

personality

relationship

customer reflection

self-image

formulation

representation