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SMMCG8[TP0]_Spotify, G8 (Jasmine 蔡亞諠, Jenny 柯瑋婷, Iris 鄭淇云, Sally 陳臻慧, Ben…

- - - - Promote teamwork, collaboration and innovation
      - Gives team members ownership and a sense of enablement
    - - Squad
        
        The basic unit of development team
        
        Contains 6~12 people
        
        Each squad has one mission
      - Tribe
        
        A collection of squads that work in related areas
        
        The ideal size of tribe members is 40 people
        
        The incubator for the squad mini-startups
        
        Multiple tribes form an alliance
      - Chapter
        
        A small family of people having similar skills and working within the same general competency area, within the same tribe
      - Guild
        
        A group of people that want to share knowledge, tools, code, and practices
        
        Cuts across the whole organization
        
        Anybody can join any guild
      - Manager
        
        The line managers look after people with the same skill set across different squads
        
        Often part-time developers as well
        
        Fully understands other employee's day to day work
- - - - Artists, Record labels
    - - Facebook, Tesla, Starbucks, Google Cloud, etc
  - - - Licensing fees, Copy rights and other right holders
  - - - Free users
      - Premium subscribers
        
        Duo
        
        Family
        
        Individual
- - - - Daniel Ek and Martin Lorentzon develop and found Spotify in Stockholm, Sweden.
  - - - Spotify announces a US$ 2 million deal with IODA.
        Spotify is valued at €170 million
  - - - potify launches in the United States and secures US$ 100 million in funding and is valued at US$ 1 billion.
        Opens up its code to iOS developers
        
        Spotify officially becomes a music platform, and launches its first round of apps that run within the desktop version
  - - - Spotify discounted Premium subscription for active students is expanded to 33 more countries. Spotify announces 140 million active users.
  - - - Spotify introduces new, discounted Premium subscription tier for active students in the United States.
  - - - California-based publishing company Wixen Music Publishing sues Spotify for using thousands of songs allegedly without license and compensation.
  - - - Spotify announcing a new initiative to support members of the music community with the Spotify COVID-19 Music Relief project.19
        
        Gains 6 Million Paid Subscribers in Q1 as COVID-19
- - - - Billions of fans
        
        to enjoy and be inspired by these creators
      - A million creative artists
        
        to live off their art
  - - - Professional creators
        
        break free of their medium’s constraints
        
        enables to empathize with each other and to feel part of a greater whole
      - Everyone
        
        enjoy an immersive artistic experience
  - - - New music
      - Exclusive non-music content
- - - - To increase gross margin and improve financial structure
- - - - It's hard to decline Spotify's marginal cost