B206 Week 22 Peer Review

activity 22.1 what kind of learner are you?

Surface

Strategic

Deep

this can be seen when a student memorises information and takes it at face value, and when he or she doesn’t question assumptions and premises



this approach to learning is evident when the student addresses the topic in sufficient detail to complete assessment tasks and gain marks, searching for cues as to the information needed to do so

his is where the student searches for understanding of the underlying concepts, and shows a willingness to question the starting premise and to change it in the light of new information and understanding.

need to remember information

may not fully understand what you are learning

can gain good marks

Don't get as much out of your study as possible

understand the material better = engaging in critical analysis and critical understanding

hard work and unsettling/confusing

Evidence of deep learning

OU notes

Indicators of deep learning could include:

questioning or discussing the meaning of the concept(s) on which the assessment focuses (denoting a search for understanding of the underlying concepts)

testing how far such concepts hold good in a specific situation such as a chosen organisation, personal situation or other example from wider reading

comparison of the concept(s) with alternative explanations of how things work (for example, social class as a predictor of customer behaviour contrasted with age).

show understanding of a concept by explaining it, applying it to and example and discuss both the strengths and limitations

personal thoughts for draft poster

add in understanding of the benefits of a concept

answer why the concept is necessary and question if it is still necessary

helps to understand and predict behaviour which is beneficial for marketing therefore it is still necessary to do this somehow. is FLC model the best way?

show the comparison of the concept with an alternative explanation

add in that age has been shown to be less successful predictor of behaviour than FLC

Deep learning and assessment criteria

  1. Structured appropriately with proper references and word count
  1. Relevant choice of a concept or theory from Block 4 (as listed in the TMA question itself)
  1. Illustration and critical analysis demonstrating understanding (e.g. through a well-chosen example as evidence, well-related to the discussion with a clear point that’s obvious to the reader/viewer)
  1. Effective use of presentation software to communicate knowledge and understanding in a poster combining image, text and design
  1. Engagement with relevant ethical and business/commercial issues (as part of the critical analysis)

presents topic vividly

shows understanding of the flow of the topic and arguments

confidence is summarising and prioritising content

focusing on one thing allows for demonstration of deeper understanding

shows confidence and understanding

well considered images shows an understanding

well considered issues could demonstrated understanding of topic and better examples used

Giving effective feedback

learning and assessment engages both cognitive and affective behaviour

be aware of and sensitive to affective aspects

good/useful feedback:

include something positive. we learn from positive reinforcement

give reasoning for comments so the receiver can understand why

make it impersonal

don't be too negative or vague

add in-text references to images

in the conclusion answer the question in the title. is the flc holding women back?

Or, how useful is the Family Life Cycle to an understanding of contemporary customer behaviour?