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budget - Coggle Diagram
budget
measurement
values of PRG
Historically revenue per customer
market share per customer
market share per division
market share per division
AS IS
Strategies
MT/TF
PRG
OEM
T1
MM
PH
hypothesis on the base of forecasts
market share
Market trend
Customer retention
Market
competitors per region
revenue per competitor
sum = dimension of market
SWOT
Helpfull
opportunity
External origin
Strenght
internal origin
Harmfull
threats
External origin
Weakness
internal origin
market share
measurement YoY