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Phizzwizzard - Coggle Diagram
Phizzwizzard
Design
Only to be sold in cans.
The character design and the imagery that will be used need to be planned so that they fit on a can.
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"Red colour liquid", "Strawberry laces" and "Wizzard" > can get imagery of a kid/person dressed as a wizard in a pink/white/purple robe/costume to link back to the strawberry laces and red liquid
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Client brief
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Companies will bid for the opportunity to be the ones designing the product, therefore there will be a big competition between more brands, so you need to stand out to take the project.
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Target audience
youngsters, 13-18 years old
Retro audience (30+ years), people wanting to remember their youth
Purpose
The main aim of this advertising campaign is to create a new product, therefore getting brand awareness would also be considered, as well as increasing the sales of Carter Soft Drinks.
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