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PIZZA - Coggle Diagram
PIZZA
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The Company
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Menu
Average diversity of food, average flavor
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Domino
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Menu
Pizza, Pasta, Drink, Desert suitable for everybody (kids, elderly, teen)
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4Ps
Location
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Many franchise outlet stores (district 1, 2, 3, 7)
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AlFresco
Atmosphere
quite narrow due to the cozy American style => not having advantages in terms of space compared to other pizza chains in Vietnam, accommodating only a certain number of customers.
Price
from 150,000VND - 400,000VND - a pretty fair price for the common pizza / fast food in Vietnam
Location
Branches scattered across major cities in Vietnam (Da Nang, Hai Phong, Binh Duong, Hanoi and Ho Chi Minh City).
Menu
A variety of American fast food: Pizza (The Restaurant's Best Seller), Starters, BBQ Platters (Signature's Dish at Al Fresco's), Salads, Pasta,... are made purely to suit Vietnamese taste
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Reputation
Al Fresco's recognition in Vietnam is fairly low => still not widely known and sought after by customers like the rest of the pizza chains
Promotion
Delivery combo: A lot of different promotional combos depending on the size of parties / parties with different contexts (Office Deal, Home Party Deal,…). Hot deals take place on special days of the week (Tuesday & Friday Deal) => attract larger number of customers on less-dense days of the week.
Combo for meals at restaurants: Convenient seasonal and meal-by-day combos (Spring Combo, Set Lunch Combo) => encourage customers saving money but still having opportunity to experience many dishes at the restaurant.